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Marketing Tips for Holiday Cottages, Villas, Apartments & B&Bs

  • Holiday Let Marketing
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4 Reasons to Edit Content before Publishing

When promoting your holiday rental property there are two ways to do it: Forthrightly – encouraging people to find out more about your property and book now Subtlety – through various soft tactics such as content marketing Let’s stick with subtlety for the purposes of this article – one great way to tackle that option [Continue reading …]

Filed Under: Copywriting

Top Tip to Create Easy-To-Read Content

Regardless of whether you have one or more holiday rental to promote, you need to ensure each one provides clear, easy-to-read information. People could find out about your holiday let in a number of different ways. They might stumble across your website. They may find you on social media sites. They could come across a listings [Continue reading …]

Filed Under: Copywriting

How to Create a Facebook Business Page for Your Holiday Rental

Updated September 2015 Social media is a great way to promote your holiday rental. It strengthens your online presence, builds trust, grows relationships, and facilitates word of mouth advertising. But before you jump right in, it’s important to: Determine where your target market is primarily hanging out Have a simple plan in place for how [Continue reading …]

Filed Under: Social Media Marketing

Reveal Your Personal Side to Attract More Blog Readers

How do you blog? Do you write the first thing that comes to mind? Do you research the facts and take your time to get them in order? Do you write with the promotion of your holiday rental in mind? All of these things are important. Yet they all miss out one essential thing – [Continue reading …]

Filed Under: Copywriting

7 Ideas to Make Your Outdoor Photos More Enticing

As a holiday rental owner you’re well aware of the importance of displaying quality photos on your website. Photos that do your property justice. That appeal to your target audience. That encourage them to stay on your website a while longer. That entice them to make a booking. Yes – your holiday let photos do [Continue reading …]

Filed Under: Photography

Be Original! The #1 Way to Create Engaging Content

The content on your website will help to determine where your website ranks in search results. The better quality content you publish, the more authority Google sees your site to have, the higher it will place you. Are you happy with where your holiday rental website ranks? Most website owners will strive to get the [Continue reading …]

Filed Under: Copywriting

Why Your Blog Headlines Need to Be Accurate

Do you have a blog for your holiday rental website? If not, there’s never been a better time to start, for three reasons (there are others, but we’ll start with these): Shareable content – writing about your newly landscaped garden, or a recent local event will give you something to add to social media channels, [Continue reading …]

Filed Under: Copywriting

Think it’s Too Complex to Create Your Own Website?

You have a holiday let, maybe more than one. You try to promote it as best you can. Perhaps you have listing site adverts and social media accounts, the latter being used to direct people to your ads, both with the aim of getting your business ‘out there’. To gain enquiries. To get that calendar [Continue reading …]

Filed Under: Holiday Rental Websites

How to Create an Effective Homepage for Your Holiday Let Website

Think of your homepage as the ‘grand entrance’ to your holiday rental website. You want your visitors to marvel at it. In other words, it needs to make an impact – to entice and lure them in. It’s generally the first page people will come to when they find your website, so don’t rush it. [Continue reading …]

Filed Under: Holiday Rental Websites

Are You Using Positive Language on Your Holiday Let Blog?

A blog is a powerful tool when you have something you want to promote – like a holiday rental. However it can work against you, as well as to your advantage, if you’re not careful. A good example of this is in the language you use. Pick a couple of posts at random and have a [Continue reading …]

Filed Under: Copywriting

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