Google Analytics is a fantastic free tool that arms you with key information to help with your online marketing efforts. Information such as: How many users are visiting your website Where those visitors are coming from What pages those visitors are going to, and in what order How long they are staying on your website [Continue reading …]
Do Keywords Matter to Your Holiday Rental Site?
If you’ve looked into how you should write any content promoting your holiday rental, you’ve no doubt come across the idea of using keywords. The idea that if you optimise your website with relevant keywords, it will rank higher in search engine results, and therefore make your website easier to find for those who are interested in [Continue reading …]
How Content Writing Can Improve Your SEO
When promoting a holiday rental online, it’s easy to place most of your focus on photos. After all, a picture speaks a thousand words … or so the saying goes. Yet, we believe that content is equally as important to achieve maximum bookings year-round. You see, here’s the thing – content writing will help get [Continue reading …]
Do You Own Your Holiday Rental Domain Name?
If you have your own domain name for your holiday rental website, likelihood is that you registered it yourself. Therefore all contact details relating to that domain should be yours, which means you’ll be the point of contact to receive domain notifications – the most important being when it’s due to expire. If that’s the [Continue reading …]
Is Your Holiday Let Pinteresting Enough?
It’s hard to get attention on Pinterest, right? You’re up against a lot of competition. So you may wonder why other holiday let properties get their photos re-pinned time and time again, while yours don’t seem to get any traction at all. Of course there could be lots of different reasons behind it, but here’s one [Continue reading …]
Do You Own Your Holiday Rental Website?
We’ve been seeing a few arguments online lately around the importance of owning your holiday let website. Specifically, that if you use a website builder to create your website, you don’t actually own it. The arguments go something like this … if the service you’re using disappears for whatever reason, then so does your website. [Continue reading …]
How to Deal With Negative Comments on Social Media Sites
What’s the old saying – you can’t please everyone all the time? Well that’s certainly true when you’re selling something – whether it’s a product, a service or yes, even a week in a holiday rental property. If you have one or more social media profiles your main goal will be to get as many [Continue reading …]
Website Plagiarism and What You Can Do About It
Imagine this … You spend time building your holiday let website. Taking the perfect photo of each room, outdoor space and local area. Thinking about your holiday let and what it is that makes it the perfect place for guests to stay. Figuring out its key selling points. Noting down all there is to see [Continue reading …]
Does Social Media Add a Personal Side to Your Holiday Let Business?
According to Jim Keegan, a man who has extensive experience in social sales techniques, people who use social media to drive sales outperform those who don’t by a whopping 78.6%. This research was carried out in 2012, but there’s no reason to assume a similar figure (or possibly higher) wouldn’t be true today as well. [Continue reading …]
Do You Repeat Your Tweets?
If you have a blog to help promote your holiday rental property (and you really should) you probably make a point of tweeting, linking to and otherwise promoting each fresh blog post you publish. But what do you do after that? If you’re like many other bloggers, you probably move on to the next tweet [Continue reading …]
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