Broken links can occur in several ways. Let\u2019s say you’re writing a blog post and you want to link to another page on your holiday rental website. If you wrongly type the URL it won\u2019t work. People will click on it to go to that page and they won\u2019t reach their destination \u2013 the link is broken.<\/p>\n
Another example of a broken link is where the link to a specific page is correct, but the URL of the destination page changes. This could either be on your website or on someone else\u2019s. Either way, it\u2019s another broken link.<\/p>\n
How can they damage your website?<\/strong><\/p>\n Put yourself in the place of a visitor to your website. You read an article, see a link and click it to find out more. Unfortunately the link is broken and they can\u2019t go to the information they wanted. At the very least this would be frustrating \u2013 at worst it could lead to them going elsewhere and ruining any chance there was of them booking your holiday rental.<\/p>\n Broken links can also have other knock on effects as you will see below \u2013 neither of which are particularly appealing.<\/p>\n Do they affect SEO?<\/strong><\/p>\n SEO, or search engine optimisation, focuses on making your website easy for search engines to find and rank favourably. Broken links do not help your cause. Search engine spiders crawl websites to find new pages and index them. The better the pages are the higher they will be ranked. If the spiders find broken links on your site it can lead to a lower ranking. The more broken links you have, the lower your ranking could be as a result.<\/p>\n The worst case scenario would be that your website would fall out of favour entirely \u2013 and that isn\u2019t going to bring in much business at all.<\/p>\n Google hates broken links<\/strong><\/p>\n We all know there are several major search engines out there today. However, Google is the one most of us use on a regular basis. While it may be annoying to continually have to jump through hoops to ensure your website is as good as it can be, it’s the one sure way to get your website to rank as highly as possible.<\/p>\n If you have several broken links scattered around your website, Google is likely to penalise you as a result. One or two odd ones might not matter too much, but you should still fix them as soon as possible. If you don\u2019t you may not like the consequences.<\/p>\n Is it time you check the links on your website?<\/p>\n It\u2019s easy to spend a lot of time focusing on marketing your holiday let website. However if you aren\u2019t careful your efforts could be going to waste. There are lots of ways your website can be less effective than it should be, and one way is via broken links. What are broken links? Broken links [Continue reading …]<\/a><\/p>\n","protected":false},"author":2,"featured_media":3399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[26],"tags":[],"_links":{"self":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/2456"}],"collection":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/comments?post=2456"}],"version-history":[{"count":0,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/2456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media\/3399"}],"wp:attachment":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media?parent=2456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/categories?post=2456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/tags?post=2456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Enhanced](\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=1bded070-2d4e-45cc-9fbb-c49348317253\")
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