{"id":3275,"date":"2015-09-11T09:25:02","date_gmt":"2015-09-11T09:25:02","guid":{"rendered":"http:\/\/www.pmpazure.co.uk\/blog\/?p=3275"},"modified":"2015-10-02T17:46:07","modified_gmt":"2015-10-02T17:46:07","slug":"top-tip-to-create-easy-to-read-content","status":"publish","type":"post","link":"https:\/\/www.promotemyplace.com\/blog\/top-tip-to-create-easy-to-read-content","title":{"rendered":"Top Tip to Create Easy-To-Read Content"},"content":{"rendered":"<p>Regardless of whether you have one or more holiday rental to promote, you need to ensure <em>each<\/em>\u00a0one provides clear, easy-to-read information.<\/p>\n<p>People could find out about your holiday let in a number of different ways.<\/p>\n<p>They might stumble across your website. They may find you on social media sites. They could come across a listings site that features your property.<\/p>\n<p>However in every case they will want the same thing \u2013 <em>easy-to-digest information about your holiday rental.<\/em><\/p>\n<p>So how can you best give it to them?<\/p>\n<p>Here&#8217;s a tip that will enable everyone who reads about your property get the key information, quickly and easily. Which in turn, will help them work out whether your property could be a good choice for their next holiday.<\/p>\n<p><strong>Use bullet points to break up text<\/strong><\/p>\n<p>That\u2019s it \u2013 bullet points.<\/p>\n<p>These are so often overlooked, but there are plenty of reasons why you should make the most of using them.<\/p>\n<p>To give you an example, below is a piece of (made-up) text about a holiday rental:<\/p>\n<p>\u201cThis holiday cottage has two bedrooms, one with a double bed and the other with bunk beds. There is a bathroom and a separate WC, and an en-suite in the main bedroom. Guests can use the outdoor barbecue for cooking in the summer months, and there is a fully-equipped kitchen and diner area as well.\u201d<\/p>\n<p>More or less information, I&#8217;m sure you see our point &#8211; you need to <em>really pay attention<\/em> to get the information. Basically, you have to actually <em>read the text.\u00a0<\/em>Which as you well know, nowadays, few people take the time to do.<\/p>\n<p>Now here is the same information provided in bullet points:<\/p>\n<ul>\n<li>Double bedroom with en-suite<\/li>\n<li>Second bedroom with bunk beds<\/li>\n<li>Bathroom<\/li>\n<li>Separate WC<\/li>\n<li>Fully-equipped kitchen-diner area<\/li>\n<li>Outdoor barbecuing area<\/li>\n<\/ul>\n<p>You see how much easier it is to digest the information when it&#8217;s presented in bullet points?<\/p>\n<p>Bullet points are perfect for those people who scan websites, rather than read them at length.<\/p>\n<p>Of course, you don&#8217;t want your entire website content made up of bullet points &#8211; some people <em>will<\/em> bother to read the text you&#8217;ve slaved away for hours on &#8211; but mix it up. Present key information using bullets, and expand upon it in paragraphs.<\/p>\n<p>And this technique works in other areas as well.<\/p>\n<p>For example you may want to promote some nearby tourist attractions as another reason why people should stay in your holiday let.<\/p>\n<p>Provide that information as a bullet-point list making it incredibly easy for people to see at a glance.<\/p>\n<p><strong>Writing for people who read online<\/strong><\/p>\n<p>Reading online is very different from reading a book.<\/p>\n<p>People will quite often skim the content to make sure they get the gist of it without spending too long on it.<\/p>\n<p>Keep this in mind whenever you write anything for your holiday let \u2013 especially with regard to its features and the benefits of staying there.<\/p>\n<p>In summary, use bullet points on your website. Why?<\/p>\n<ol>\n<li>It makes it easier for your readers to pull out key information quickly<\/li>\n<li>You\u2019ll appeal to people who primarily skim read website content<\/li>\n<li>You can\u00a0more easily\u00a0check that you&#8217;ve included all pertinent information<\/li>\n<\/ol>\n<p>Get the idea?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Regardless of whether you have one or more holiday rental to promote, you need to ensure each\u00a0one provides clear, easy-to-read information. People could find out about your holiday let in a number of different ways. They might stumble across your website. They may find you on social media sites. They could come across a listings&nbsp;<a class=\"more-link\" href=\"https:\/\/www.promotemyplace.com\/blog\/top-tip-to-create-easy-to-read-content\" rel=\"nofollow\">[Continue reading &hellip;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":3366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[76],"tags":[],"_links":{"self":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/3275"}],"collection":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/comments?post=3275"}],"version-history":[{"count":0,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/3275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media\/3366"}],"wp:attachment":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media?parent=3275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/categories?post=3275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/tags?post=3275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}