{"id":3281,"date":"2015-09-17T17:02:47","date_gmt":"2015-09-17T17:02:47","guid":{"rendered":"http:\/\/www.pmpazure.co.uk\/blog\/?p=3281"},"modified":"2015-10-02T17:34:04","modified_gmt":"2015-10-02T17:34:04","slug":"4-reasons-to-edit-content-before-publishing","status":"publish","type":"post","link":"https:\/\/www.promotemyplace.com\/blog\/4-reasons-to-edit-content-before-publishing","title":{"rendered":"4 Reasons to Edit Content before Publishing"},"content":{"rendered":"<p>When promoting your holiday rental property there are two ways to do it:<\/p>\n<ol>\n<li>Forthrightly &#8211; encouraging people to find out more about your property and book now<\/li>\n<li>Subtlety &#8211; through various soft tactics such as content marketing<\/li>\n<\/ol>\n<p>Let&#8217;s stick with subtlety for the purposes of this article &#8211; one great way to tackle that option is by writing blog articles.<\/p>\n<p>But it\u2019s not just writing them you need to think about. Editing them is just as important. And here\u2019s why &#8230;<\/p>\n<p><strong>1. Editing means a smoother finished product<\/strong><\/p>\n<p>Have you ever read something and found it difficult to get from start to finish?<\/p>\n<p>It isn\u2019t necessarily the content that&#8217;s the cause. In fact, the content could be good. It could be a problem with the flow.<\/p>\n<p>And often this is down to a complete lack of editing.<\/p>\n<p>Whenever you write an article about your holiday let, a local event, attractions nearby, or something else, leave it a while before publishing. \u00a0Then after a few hours of <em>not\u00a0<\/em>thinking about it, go back, read it again and\u00a0polish it up.<\/p>\n<p>You&#8217;ll be surprised at how much of it you may change, even when you thought the first version was good.<\/p>\n<p>A few tweaks <em>could <\/em>make all the difference to the flow. And <em>that <\/em>could make all the difference to the response you receive.<\/p>\n<p><strong>2. Great writing makes your holiday rental sound even better<\/strong><\/p>\n<p>You\u2019ll want to make sure your accommodation and its local area sounds enticing. After all, you want as many people as possible to enquire and make a a booking.<\/p>\n<p>The simple technique of editing could play a significant part in achieving that end goal.<\/p>\n<p>How have you described your holiday rental? What words have you used? Can you tighten up the writing to make sure it sounds <em>more<\/em> dynamic and appealing?<\/p>\n<p>Again, you may be surprised at how much you can tighten up, and how much more effective it becomes.<\/p>\n<p><strong>3. You\u2019ll pick up mistakes<\/strong><\/p>\n<p>No matter how well you know your holiday rental and the surrounding area, it&#8217;s easy to make the occasional mistake when writing your web copy.<\/p>\n<p>By letting it sit for a while before editing, you&#8217;ll find it a lot easier to spot these mistakes.<\/p>\n<p>This makes it easier to ensure you always provide the most accurate information for your would-be guests to read.<\/p>\n<p><strong>4. Editing makes it easier for your character to shine through<\/strong><\/p>\n<p>Writing content for your holiday let website isn\u2019t always easy. You want to\u00a0appeal to potential guests\u00a0<em>and\u00a0<\/em>outshine the competition.<\/p>\n<p>One of the simplest techniques to do this, is through your writing (and decent photos of course!).<\/p>\n<p>And again, editing your first version once, twice, even three times, will ensure you are providing great content full of <em>your<\/em> personality.<\/p>\n<p>So take some extra time to write and edit your content from today onwards. You&#8217;ll probably be surprised by how much you change it for the better &#8230; and by how polished your writing becomes over time.<\/p>\n<p>Measure your results by checking traffic stats and monitoring how long people stay on your site.<\/p>\n<p>The longer they stick around, the more likely they are to make that all-important booking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When promoting your holiday rental property there are two ways to do it: Forthrightly &#8211; encouraging people to find out more about your property and book now Subtlety &#8211; through various soft tactics such as content marketing Let&#8217;s stick with subtlety for the purposes of this article &#8211; one great way to tackle that option&nbsp;<a class=\"more-link\" href=\"https:\/\/www.promotemyplace.com\/blog\/4-reasons-to-edit-content-before-publishing\" rel=\"nofollow\">[Continue reading &hellip;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":3363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[76],"tags":[],"_links":{"self":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/3281"}],"collection":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/comments?post=3281"}],"version-history":[{"count":0,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/3281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media\/3363"}],"wp:attachment":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media?parent=3281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/categories?post=3281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/tags?post=3281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}