If you have read anything at all about SEO (search engine optimisation) you\u2019ll be aware there have been countless changes in this area in recent years.<\/p>\n
At one time the only thing you had to worry about was peppering your content with keywords.<\/p>\n
Today however, things are not quite as simple as that.<\/p>\n
If you\u2019re worrying about whether you’re choosing the right keywords, choosing too many of them or using them in the wrong places, keep reading.<\/p>\n
You want to draw as much traffic as possible to your holiday rental website. We\u2019ll reveal how keywords can still help you do just that.<\/p>\n
Awareness of keywords is still important<\/strong><\/p>\n When you write about a topic on your holiday let website, you\u2019ll naturally use certain keywords that are related to it.<\/p>\n For example, you\u2019d find it hard to talk about your country cottage in Devon without using those specific words.<\/p>\n Quite often, when a holiday let website doesn\u2019t get the traffic or results it requires, it\u2019s down to a lack of keywords. We\u2019re not advocating keyword stuffing here \u2013 far from it. Yet you do need to be aware of the words you should be using to attract the right audience.<\/p>\n For instance, don\u2019t just say \u2018cottage in Kent\u2019 without adding the word \u2018holiday\u2019 before it.<\/p>\n Similarly, look at relevant terms that highlight your property\u2019s perks. Is it a dog-friendly holiday let? Family-friendly? Large group-friendly? People may well be looking for just that.<\/p>\n Write naturally first \u2013 then do your keyword research<\/strong><\/p>\n Writing is usually easier if you imagine you\u2019re talking to one person, instead of to a group of people who might visit your website.\u00a0If you were doing that in real life, you wouldn\u2019t pay close attention to how many times you said a specific word, would you?<\/span><\/p>\n The same should apply whenever you are writing content for your website.<\/p>\n Make sure you write naturally where you can. Let things happen effortlessly. You\u2019ll end up with better, more engaging content.<\/p>\n The type of content Google doesn\u2019t like is so-called \u2018thin content\u2019.<\/p>\n This basically means content that has been written with keywords first and foremost in mind. The writer doesn\u2019t really care about anything else, as long as their desired keywords are in each piece.<\/p>\n Steer clear of that.<\/p>\n Instead, make sure you know what you want to write about and do it naturally.\u00a0Keep that one person<\/em> in mind instead of writing to an audience (or worse, for the search engines).<\/p>\n Once you\u2019ve got some content in place, that\u2019s the time to do some keyword research<\/a>.<\/p>\n Highlight the terms and keywords you\u2019ve already used in your content, then look up the possibilities for other keywords to be included.<\/p>\n This helps ensure you haven\u2019t missed anything obvious.<\/p>\n It’s easy to do.<\/p>\n By attacking your writing task in this order, you can make sure you keep everything flowing naturally without paying too much attention to keywords.<\/p>\n With that said, you\u2019ll also make sure every pertinent keyword is in there, waiting to be found.<\/p>\n","protected":false},"excerpt":{"rendered":" If you have read anything at all about SEO (search engine optimisation) you\u2019ll be aware there have been countless changes in this area in recent years. At one time the only thing you had to worry about was peppering your content with keywords. Today however, things are not quite as simple as that. If you\u2019re [Continue reading …]<\/a><\/p>\n","protected":false},"author":2,"featured_media":3819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/3812"}],"collection":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/comments?post=3812"}],"version-history":[{"count":0,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/3812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media\/3819"}],"wp:attachment":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media?parent=3812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/categories?post=3812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/tags?post=3812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}