{"id":3848,"date":"2016-02-11T22:08:20","date_gmt":"2016-02-11T22:08:20","guid":{"rendered":"http:\/\/www.pmpazure.co.uk\/blog\/?p=3848"},"modified":"2016-02-11T22:08:21","modified_gmt":"2016-02-11T22:08:21","slug":"write-naturally-for-better-search-optimisation","status":"publish","type":"post","link":"https:\/\/www.promotemyplace.com\/blog\/write-naturally-for-better-search-optimisation","title":{"rendered":"Write Naturally for Better Search Optimisation"},"content":{"rendered":"

I\u2019m sure you know the importance of using keywords throughout the content of you holiday let website content.<\/p>\n

And, you may<\/em> know the usefulness of including them in all<\/em> your online marketing platforms as well \u2013 social media channels, listing sites, etc.<\/p>\n

But do you know how<\/em> to include keywords, without them having a detrimental effect on your website rankings?<\/strong><\/p>\n

It\u2019s pretty easy.<\/p>\n

Follow this one rule and you can\u2019t go wrong.<\/p>\n

Write in a natural manner with your target market in mind.<\/strong><\/p>\n

But before we go any further, we need to backup for just a moment.<\/p>\n

There are two steps to take before<\/em> you start writing.<\/p>\n

1 – Know the best keywords for your property<\/strong><\/p>\n

If you haven\u2019t already carried out your own thorough keyword research<\/a>, do it now.<\/p>\n

Don\u2019t guess what your keywords should be.<\/p>\n

Do the analysis to determine the best keywords based on the property, the local area and any unique selling points. Then check the amount of competing pages for those keywords.<\/p>\n

Ideally you want a high search volume with low competition.<\/p>\n

Keywords such as \u201choliday cottage in the cotswolds\u201d aren’t targeted enough. Look at how much competition that search term has \u2026<\/p>\n

\"1\"<\/a><\/p>\n

Doing extensive keyword research upfront will increase your chances of finding lesser-used keywords \u2013 long tail keywords<\/a> \u2013 and therefore rank higher in search engine results.<\/p>\n

Keep those keywords to hand.<\/p>\n

2\u00a0–\u00a0Hone in on your primary target market<\/strong><\/p>\n

Without fail, you should always write for your target market.<\/em><\/p>\n

So imagine them.<\/p>\n

Who are they?<\/p>\n

A family with young kids? People with pets? Large groups? Stylish couples?<\/p>\n

Then picture them in your mind.<\/p>\n

Think about what\u2019s important to them. Chances are by doing so, you\u2019ll automatically use words and phrases that they\u2019d<\/em> use when searching for accommodation in Google.<\/p>\n

Now, it\u2019s time to start writing.<\/em><\/strong><\/p>\n

Just remember our simple rule \u2013 write in a natural, readable manner.<\/p>\n

Take your website page-by-page. Write content relevant to that page and<\/em> your ideal guest, and then what you should see happen organically, is that your keywords and phrases appear within the text.<\/p>\n

Then once you\u2019ve created a first draft, refer back to the keyword list you created during your research, to make sure your selected keywords have been included.<\/p>\n

If they\u2019re not, you\u2019ll need to go back over the first draft and see how you can include them without sounding forced.<\/p>\n

Writing naturally for SEO is the Number One rule.<\/em><\/p>\n

On the other hand, if you don\u2019t<\/em> include any<\/em> of the keywords you took the time to research, you could be outsmarted by your competition who have included them.<\/p>\n

What not<\/em> to do<\/strong><\/p>\n

Don\u2019t<\/em> write your website content concentrating solely on the keywords, trying to include as many as you can.<\/p>\n

This will have a negative effect<\/em> on where your website ranks. Not<\/em> a positive one.<\/p>\n

Google openly recommends you avoid doing this<\/a>, so take heed!<\/p>\n

And that\u2019s it!<\/p>\n

Now you know how to including keywords throughout your website, here\u2019s a quick reminder of where you should be placing them:<\/p>\n