{"id":3891,"date":"2016-04-08T08:27:45","date_gmt":"2016-04-08T08:27:45","guid":{"rendered":"http:\/\/www.pmpazure.co.uk\/blog\/?p=3891"},"modified":"2016-04-08T08:27:45","modified_gmt":"2016-04-08T08:27:45","slug":"how-to-get-a-logo-for-your-website","status":"publish","type":"post","link":"https:\/\/www.promotemyplace.com\/blog\/how-to-get-a-logo-for-your-website","title":{"rendered":"How to Get a Logo for Your Website"},"content":{"rendered":"

Getting a logo for your holiday rental business can help it stand out and look more professional. It can also lead to building a recognised brand across multiple channels. For example, you could use it on your social media profiles and in your email signature.<\/p>\n

It can help build trust, and<\/em> be a sign that you take pride in your business and provide quality accommodation.<\/p>\n

But how do you go about getting one?<\/p>\n

There are two main options:<\/p>\n

    \n
  1. Using free software and creating the logo yourself<\/li>\n
  2. Outsourcing the brief to a freelancer, or use a specialist logo service provider<\/li>\n<\/ol>\n

    So let\u2019s take a look at both in a bit more detail.<\/p>\n

    1. Creating the logo yourself<\/strong><\/p>\n

    If you have some creative flare, there are plenty of online companies providing free software for you to create your own logo.<\/p>\n

    However, not all of them will be 100% free when it comes to getting the final high resolution file. You may find some charging a minimal fee. But this is still a low-cost option and the major benefit (if you want to indulge your creative side) is that you can play around with different options until you\u2019re happy.<\/p>\n

    Just remember, for aesthetic purposes, to match your logo background colour to that of your website.\u00a0Ideally, create it on a transparent background to avoid any colour\u00a0disparity – although with logo creators this may not be possible. If that’s the case, aim to match the colour to that of your website as closely as possible by using an online colour picker such as\u00a0Google Chrome’s ColorPick Eyedropper<\/a>.<\/p>\n

    Here are five logo creator options to choose from:<\/strong><\/p>\n

    Logo Factory Web<\/a><\/p>\n

    A\u00a0totally\u00a0free solution providing your completed logo in high resolution format.<\/p>\n

    \"Logo<\/a><\/p>\n

    Logo Garden<\/a><\/p>\n

    Offers a free low-resolution version. The high resolution download is available to purchase for a nominal fee.<\/p>\n

    \"logo<\/a><\/p>\n

    Online Logo Maker<\/a><\/p>\n

    Clear and easy to use. This logo creator is marketed to be the \u2018coolest logo maker available!\u2019<\/p>\n

    \"Online<\/a><\/p>\n

    Logo Maker<\/a><\/p>\n

    A comprehensive logo creator that allows you to download a high resolution file for your website completely free. However, if you want to use it on printed materials, there is a small fee.<\/p>\n

    \"Logo<\/a><\/p>\n

    Logo Genie<\/a><\/p>\n

    A great tool that makes it super easy to create your own logo.<\/p>\n

    \"Logo<\/a><\/p>\n

    2. Hiring a professional<\/strong><\/p>\n

    Or you may want something completely unique and a bit more professional. If so, you can easily, and affordably, outsource your logo requirements to a designer.<\/p>\n

    The key when doing it this way, is in the briefing … it must be clear and comprehensive.<\/p>\n

    But before we take a look at the brief in more detail, here are five places you can hire professional logo designers depending on your budget:<\/p>\n

    Fiverr.com<\/a><\/p>\n

    \"Fiverr\"<\/a><\/p>\n

    Yes, you can get a logo created by a \u2018professional\u2019 for just $5! But don\u2019t get too excited, not all designers market themselves at such a low fee via this site. And those that do, may not produce the end result you’re looking for.<\/p>\n

    However, along with the others mentioned below, there is a huge selection of designers to choose from.<\/p>\n

    Simply narrow down your search within Logo Design<\/em> by logo type and best rated, then start wading through the options.<\/p>\n

    PeoplePerHour<\/a><\/p>\n

    \"PeoplePerHour\"<\/a><\/p>\n

    Although this is a UK based company, bear in mind that not all the listed designers will be from the UK.<\/p>\n

    Having said that, as with Fiverr, you can browse through designer options to find the best person for you.<\/p>\n

    The easiest way to do that on this site, is via their Hourlies<\/a><\/em> section. Select Design<\/em> and then Logo & Identity<\/em> before heading into Business Logos<\/em> to start searching.<\/p>\n

    Freelancer<\/a><\/p>\n

    \"Freelancer\"<\/a><\/p>\n

    This site is slightly different to both the ones mentioned above, in that you must post a project and have designers come to you.<\/p>\n

    So the briefing process we outline further down in this article is all-the-more-important here.<\/p>\n

    Upwork<\/a><\/p>\n

    \"Upwork\"<\/a><\/p>\n

    Similar to Freelancer, this site also asks you to post a job to have designers make their best bid.<\/p>\n

    The benefit is that it gives you more talent to choose from and you should get a fair price. But again, you need to make sure you\u2019ve written a good job description to get the best people applying.<\/p>\n

    99Designs<\/a><\/p>\n

    \"99Designs\"<\/a><\/p>\n

    99Designs is slightly different to all the rest, and slightly pricier. Although they do have an option for those on tighter budgets.<\/p>\n

    Again, you\u2019ll need to write a good brief.<\/p>\n

    You\u2019ll then choose your package \u2013 this is dependent on your budget. The next step is to launch your project \u2013 this will go to all designers that fit within your package range. And finally, you\u2019ll receive dozens of designs. After seven days you pick your favourite design, and that person is awarded the money you paid upfront.<\/p>\n

    What is a design brief and how to write it<\/strong><\/p>\n

    If you decide to get a professional to create a logo for you – regardless of where you go to find them \u2013 you\u2019ll have to write a design brief.<\/p>\n

    So what exactly is a design brief?<\/strong><\/p>\n

    A design brief is a set of clear instructions, outlining what you want, what you don\u2019t<\/em> want, and what the objective is to ensure you get the desired end result.<\/p>\n

    If you\u2019re not used to writing creative briefs, this can seem a bit daunting.<\/p>\n

    But it\u2019s not rocket science. It just takes some common sense and clear thinking.<\/p>\n

    Here\u2019s what to include in your design brief<\/strong><\/p>\n

    To begin with, include the essentials:<\/p>\n