{"id":4062,"date":"2016-08-12T10:40:33","date_gmt":"2016-08-12T10:40:33","guid":{"rendered":"http:\/\/www.pmpazure.co.uk\/blog\/?p=4062"},"modified":"2016-08-12T10:40:34","modified_gmt":"2016-08-12T10:40:34","slug":"3-ways-to-find-great-content-to-share-on-social-media","status":"publish","type":"post","link":"https:\/\/www.promotemyplace.com\/blog\/3-ways-to-find-great-content-to-share-on-social-media","title":{"rendered":"3 Ways to Find Great Content to Share on Social Media"},"content":{"rendered":"

What content are you sharing on your social media platforms?<\/p>\n

Like many holiday rental owners, you\u2019re probably sharing your own carefully written blog articles that include information about your property, local events and write-ups about nearby attractions.<\/p>\n

If you are, great.<\/p>\n

All of this\u00a0provides valuable information for your potential guests.<\/p>\n

But they\u2019re not<\/em> the only pieces of content you should be sharing.<\/p>\n

Which is pretty good news really.<\/p>\n

Because unless you\u2019re a keen writer with a lot of time on your hands, or<\/em> your holiday rental is located in a place where something new happens practically every day, you\u2019re probably going to struggle to create the amount of content you need to post regularly on your social media accounts.<\/p>\n

So what should<\/em> you do as well as broadcast your own stuff?<\/p>\n

Find relevant content from third party websites to share on your profiles.<\/strong><\/p>\n

And don\u2019t worry, this isn\u2019t cheating.<\/p>\n

In fact, sharing other people\u2019s good content is what you should<\/em> be doing \u2013 it\u2019s part of being \u2018social\u2019 on social media channels.<\/p>\n

And it can even be particularly good for business \u2026<\/p>\n

\u2026 sharing informative, appropriate content from trusted sources can strengthen relationships:<\/em><\/p>\n

    \n
  1. With your followers by showing them you care that they receive relevant, interesting information.<\/li>\n
  2. With other businesses, by potentially forming alliances within the tourism industry through sharing each other\u2019s content, which could eventually lead to advocating one another\u2019s services.<\/li>\n<\/ol>\n

    Remember, if you\u2019re staying up-to-date with what\u2019s going on in the local area of your holiday let, and importantly sharing<\/em> that information, your followers and guests can only benefit.<\/p>\n

    But it\u2019s all about finding great<\/em> content to share.<\/strong><\/p>\n

    So here are three ways you can share more content, whilst spending less time doing so.<\/p>\n

    1. Set up alerts<\/strong><\/p>\n

    Use monitoring tools such as Google Alerts<\/a> to notify you about new content regarding the local area.<\/p>\n

    Simply enter your local town or region along with your email address, then click the Create Alert<\/strong> button.<\/p>\n

    \"1\"<\/a><\/p>\n

    You can then customise alerts to be delivered as it happens, once a day or once a week.<\/p>\n

    And<\/em> you can create as many alerts as you like \u2013 think close to the property as well as slightly further afield, for those who don\u2019t mind venturing out during their stay.<\/p>\n

    Bonus tip:<\/strong> Set up a separate email address specifically for your alerts. For the simple reason that you\u2019ll very likely start to receive lots of notifications, so having one dedicated email address will help keep them separate from your regular email. Whatever you do, don\u2019t<\/em> use the same email address you use for your enquiries \u2013 if you do, you may accidentally miss an important booking notification.<\/p>\n

    Now think about your local area and region, and create some alerts\u00a0to be instantly in-the-know … rather than searching around yourself, let Google do the hard-work for you!<\/p>\n

    2. Follow the top websites<\/strong><\/p>\n

    Use your own social media profiles to follow the top websites for your local area. Then when they post new updates, you can easily share it with your own audience.<\/p>\n

    Going back to our earlier Lake District<\/strong> example, marketing a holiday let in that location would lead me to follow sites like:<\/p>\n