{"id":4120,"date":"2016-10-28T11:36:06","date_gmt":"2016-10-28T11:36:06","guid":{"rendered":"http:\/\/www.pmpazure.co.uk\/blog\/?p=4120"},"modified":"2016-10-28T11:36:06","modified_gmt":"2016-10-28T11:36:06","slug":"how-to-create-a-pinterest-business-profile-to-market-your-holiday-rental","status":"publish","type":"post","link":"https:\/\/www.promotemyplace.com\/blog\/how-to-create-a-pinterest-business-profile-to-market-your-holiday-rental","title":{"rendered":"How to create a Pinterest Business Profile to Market your Holiday Rental"},"content":{"rendered":"

74% of people on Pinterest use this social media platform to plan their future. 93% of people say that Pinterest has influenced their purchase decisions.\u00b9 And<\/em> the most browsed and pinned categories are Food & Drink, DIY, Home Decor, Holidays & Events and Travel.<\/p>\n

All of which make it an ideal platform to help market your holiday rental.<\/p>\n

But not only is it effective, it\u2019s one of the most straight forward social platforms to use. All you need are good quality photos and a little bit of know-how.<\/p>\n

Don\u2019t have the latter?<\/p>\n

Don\u2019t worry, this simple guide will walk you through it.<\/p>\n

Step 1. Setup a Pinterest business account<\/strong><\/p>\n

Sign up to Pinterest for Business here<\/a> and enter your holiday let details.<\/p>\n

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Before you can continue updating your profile, you\u2019ll see that Pinterest asks you to \u2018follow\u2019 five topics. These are topics that will be displayed on your home feed. So whilst they\u2019re not going to be seen by anyone else, it\u2019s a good idea to have them relevant to your business – not necessarily to you personally – as it\u2019ll provide an automated portal to find re-pinnable photos\u00a0as soon as you log into your Pinterest account.<\/p>\n

For example, home d\u00e9cor, travel, photography, furniture, and some that could be more specific to your type of accommodation or its location – back garden ideas, road trips, architecture, etc.<\/p>\n

Select the best fit for your business and move on.<\/p>\n

As we\u2019ve said many times before, social media is all about being social. Don\u2019t be a one-way user. Share other people\u2019s pins and in turn, they may share yours.<\/p>\n

For example, scenic photos of your local area pinned by others. Event pins that are going on nearby. Just remember to check who pinned the image in the first place \u2013 the last thing you want to do is re-pin a competitor\u2019s photo!<\/p>\n

Now it\u2019s time to personalise – or business-ise – your account.<\/p>\n

Step 2. Creating an effective profile<\/strong><\/p>\n

On the top right of your main dashboard area, you\u2019ll see a few icons displayed. Click the far right one, then My Profile<\/strong> followed by the edit button to start enhancing your profile.<\/p>\n

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Upload a business photo \u2013 the property itself or its stunning view – before continuing to complete each additional section. Remembering to provide good detail in the About<\/strong> field and include any of your chosen keywords, as well as your website address and contact details.<\/p>\n

If you\u2019ve added your website, you can also confirm ownership at this stage.<\/p>\n

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PROFILE TIP:<\/strong> You can change your username to one that\u2019s more memorable \u2013 as long as it remains within 9-15 characters. In the example above, the username has been changed from a Pinterest generated one \u2013 seabreeze06423<\/strong> \u2013 to a personalised one that is more search-friendly – SeabreezeStIves<\/strong><\/p>\n

And that\u2019s it! Setup complete.<\/p>\n

Step 3. Start \u2018pinning\u2019 photos<\/strong><\/p>\n

Now, since this is a highly visual platform, it\u2019s all about your photos. If you don\u2019t have any good quality<\/em> ones, take some before going any further.<\/p>\n

The objective of using Pinterest, just like any other online marketing tool, is to get bookings. To do that on Pinterest, you want people to like what they see.<\/p>\n

\u2018Pinning\u2019 i.e. sharing poor quality photos will not<\/em> get your holiday let noticed in the way you want it to be.<\/p>\n

So, if you\u2019ve got a bunch of WOW factor photos to hand already, here are five tips of what you can do to maximise this marketing platform.<\/p>\n

1. Create boards<\/strong><\/p>\n

Start by creating a few relevant boards.<\/p>\n

The easiest one is most likely the local area. Be sure to set them up so it\u2019s clear what the board is about and that it is searchable.<\/p>\n

How?<\/p>\n

By including keywords where possible.<\/p>\n

According to Pinterest, 30% of content on Pinterest is found via searches.<\/p>\n

So if we stick with the local area example, make it searchable by including location centric words and phrases.<\/p>\n

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2. Upload photos<\/strong><\/p>\n

Once a few boards are in place, upload – i.e. pin – relevant good quality photos to each of them.<\/p>\n

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And remember to include a description for the photo that includes some keywords, as this will help your pins appear in Pinterest\u2019s search results – when adding scenic images, include the location. For property images, include the type of room and style it is.<\/p>\n

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BOARD ORGANISATION TIP:<\/strong> Place the most important boards at the start of your profile. As people find you, they will see those first.<\/p>\n

Once you\u2019ve got your first few boards live, it\u2019s time to finesse your Pinterest skills.<\/p>\n

Here are a few tips:<\/p>\n