Do you tend to broadcast only written posts on your social media accounts?<\/p>\n
If so, you might want to take a look at how your social profiles appear to others?<\/p>\n
While written content is all very good – and should be used regularly – it can look a little dull when used alone. Adding photos, on the other hand, gives the page some life. Images have greater stand-out and can engage the viewer more readily.<\/p>\n
Try taking a look at some other social media accounts. You’re bound to see a real mix. Which ones look good and have engagement, and which ones don’t? We’re betting that the ones which have a mix of text and images (and videos) will have more stand out, and appeal.<\/p>\n
Still unconvinced?<\/p>\n
Here are\u00a0three of the more important and powerful reasons to add photos to your holiday let social media profiles:<\/p>\n
1 – Show, don\u2019t tell<\/strong><\/p>\n Maybe you remember this rule from English language classes at school, when you had to write a story. It\u2019s the rule writers stick to when writing fiction, because it makes stories a lot more interesting to read.<\/p>\n But it can also work when you\u2019re trying to promote your holiday let.<\/p>\n Instead of describing something in just a few words, why not give your followers a photo? It\u2019s easier, and<\/em> they can get a lot more information from that, than from a description.<\/p>\n 2 – Photos are shared more often<\/strong><\/p>\n Images, to be exact, whether they are infographics, photos or video, are statistically proven to be shared more frequently than text alone. And it\u2019s easy to understand why – they generally require a lot less effort by the viewer to grasp.<\/p>\n Of course, you may also get text-based broadcasts that are shared a lot. But it\u2019s definitely easier to take in information that appears in an image, than it is to try and get the same take-out from a piece of text – most of the time.<\/p>\n And remember, the more people who share your broadcasts, the more people you get your holiday rental business in front of. So try to make\u00a0all\u00a0<\/em>your posts engaging as best you can.<\/p>\n 3 – They add more depth to your social media\u00a0profiles<\/strong><\/p>\n Have you ever struggled to come up with posts to add to your Facebook page or Twitter feed?<\/p>\n You\u2019re definitely not alone.<\/p>\n Yet, if you have a really striking image to share, you only need to upload it and perhaps add a few words to describe it – reducing the time and effort involved on your side – et voila, you have your latest update!<\/p>\n For example, if there\u2019s a stunning beach near your holiday rental, snap a pic then all you\u2019ll have to do is add the name and location of the beach – this is essential to include those all-important key words.<\/p>\n And even better, go a step further by adding that it\u2019s within five minutes walk of your holiday rental. Now you’re\u00a0really\u00a0<\/em>promoting your holiday let.<\/p>\n Simple yet effective ways of maximising engagement on your social media profiles.<\/p>\n Of course don’t broadcast photos and nothing else. Mixing it up is the key. Include some text-based broadcasts too. Some links to local events. And some fun one-liners for personal interaction\u00a0– “Yay! The snow is coming!” – if that’s of benefit to your target market, etc.<\/p>\n By including photos and videos, you’re making it much easier to keep your social broadcasts regular and\u00a0<\/em>engaging.<\/p>\n","protected":false},"excerpt":{"rendered":" Do you tend to broadcast only written posts on your social media accounts? If so, you might want to take a look at how your social profiles appear to others? While written content is all very good – and should be used regularly – it can look a little dull when used alone. Adding photos, [Continue reading …]<\/a><\/p>\n","protected":false},"author":2,"featured_media":4137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/4135"}],"collection":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/comments?post=4135"}],"version-history":[{"count":0,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/4135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media\/4137"}],"wp:attachment":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media?parent=4135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/categories?post=4135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/tags?post=4135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}