What do you broadcast on your social media channels\u00a0to promote your holiday let?<\/p>\n
The answer possibly depends on whether you like words or pictures more.<\/p>\n
If there’s a writer in you, you\u2019ll likely write lots of content, carefully editing it to ensure it brings out the best in your holiday rental property.<\/p>\n
If you\u2019re more into photography, chances are you’ll take lots of photos and use those with short descriptive captions.<\/p>\n
Neither way is wrong, but it’s best to use a balance of the two if you can.<\/p>\n
There are several reasons for this, so let\u2019s delve into them now.<\/p>\n
A balance of words and images will appeal to everyone<\/strong><\/p>\n If your updates are generally wordy informative pieces, you’ll appeal more\u00a0<\/em>to those who enjoy the same from their social media feed – text based updates. Simply because they\u00a0naturally take in words better than images.<\/p>\n And it stands to reason, that if you use mostly photos and images, you’ll appeal to those who respond better to that form of messaging.<\/p>\n Focusing on one, neglects the other. So by balancing the two, you\u2019ll appeal to more people and spread the reach of your messaging.<\/p>\n A good mix provides variety in your social media accounts<\/strong><\/p>\n Regardless of which sites you use to promote your holiday rental, using a mix of words and images will work better than favouring one or the other.<\/p>\n If you look at an account where the owner uses a mix of both, it provides variety and interest. Both words and pictures catch the eye in different ways, and may persuade a person to stick around longer to find out more.<\/p>\n In contrast, we\u2019ve all run away from pages that have nothing but words on them. And an overload of images can lead someone to having a quick look before disappearing elsewhere. Getting the balance right has many benefits.<\/p>\n You can get your message across in two different ways<\/strong><\/p>\n Your goal is to encourage people to book a stay at your holiday let.<\/p>\n So do this by taking photos throughout the year to reflect the different seasons,\u00a0and<\/em>\u00a0by writing evocative words on what there is to do in the region during<\/em> each season.<\/p>\n And remember, use every opportunity to instil some powerful messaging to really entice someone to want\u00a0<\/em>to find out more and enquire further.<\/p>\n Try\u00a0adding caption overlays to images. Your website builder may allow this (if using one), or if not, simply use a photo editing program. This way, anyone viewing your photos will also read an engaging message too – just make sure it doesn’t cover too much of the photo and detract from the visual stimulus!<\/p>\n Now review your own broadcasts.<\/p>\n If you tend to steer towards one way of communicating over another, try mixing a few other elements in for greater appeal and variety. Chances are, it’ll increase engagement which should<\/em> increase enquiries.<\/p>\n","protected":false},"excerpt":{"rendered":" What do you broadcast on your social media channels\u00a0to promote your holiday let? The answer possibly depends on whether you like words or pictures more. If there’s a writer in you, you\u2019ll likely write lots of content, carefully editing it to ensure it brings out the best in your holiday rental property. If you\u2019re more [Continue reading …]<\/a><\/p>\n","protected":false},"author":2,"featured_media":4173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/4168"}],"collection":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/comments?post=4168"}],"version-history":[{"count":0,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/4168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media\/4173"}],"wp:attachment":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media?parent=4168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/categories?post=4168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/tags?post=4168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}