{"id":4176,"date":"2016-12-09T14:50:23","date_gmt":"2016-12-09T14:50:23","guid":{"rendered":"http:\/\/www.pmpazure.co.uk\/blog\/?p=4176"},"modified":"2016-12-09T14:50:23","modified_gmt":"2016-12-09T14:50:23","slug":"use-local-knowledge-to-drive-traffic-to-your-website-increase-your-bookings","status":"publish","type":"post","link":"https:\/\/www.promotemyplace.com\/blog\/use-local-knowledge-to-drive-traffic-to-your-website-increase-your-bookings","title":{"rendered":"Use Local Knowledge to Drive Traffic to Your Website & Increase Your Bookings"},"content":{"rendered":"

Chances are you know the local area around your holiday rental better than most.<\/p>\n

Perhaps you live there, or you\u2019ve spent a lot of time holidaying there.<\/p>\n

Well, did you know that you can use this local knowledge to drive traffic to your website?<\/strong><\/p>\n

How?<\/p>\n

By creating a comprehensive<\/em> local area guide on the website itself.<\/p>\n

If done right, this can massively<\/em> boost your SEO rankings and social shares – therefore increasing traffic to your site.<\/p>\n

Let\u2019s face it, information about your accommodation is not going to appeal to everyone. For example, some people won\u2019t be looking for self-catering accommodation and for others the capacity may not be right for their group size. On the other hand, information about the local area should appeal to anybody interested in travel. Granted, not all of these people will be looking to make a reservation with you, but some of them may have their own websites and be interested in linking to your content, if you are providing valuable information about the local area.<\/p>\n

And if you don\u2019t know by now, every link from a quality website acts as a vote in the eyes of Google. The more votes you get, the higher your website will appear in search results for related keywords. (For a more in-depth look at link building, take a look at our Link Building for Holiday Rental Websites<\/a> article).<\/p>\n

And for others who don\u2019t link to it<\/em>, they may think it\u2019s such a good resource that they share it via social media instead. Getting your content<\/em> in-front of a larger audience.<\/p>\n

In addition to encouraging sharing, in-depth content like this has a couple of secondary benefits:<\/p>\n

    \n
  1. It lets Google know what your geographical focus is<\/strong> – which means that your website will be more likely to appear in search results organically<\/em> for searches related to that area.<\/li>\n
  2. It presents you as an authority for that location<\/strong> – which creates trust with your target market, and again, makes it more likely that your content will be linked to and shared.<\/li>\n<\/ol>\n

    So now you know the benefits<\/em>, how do you go about creating this great local area guide that people will want<\/em> to link to and share?<\/strong><\/p>\n

    Start by considering everything there is to see and do in the local area, even if it\u2019s not necessarily something you\u2019d be interested in yourself. Remember the Number One rule – always<\/em> write content with your target market in mind.<\/p>\n

    Things to consider:<\/p>\n