Why do you spend time on social media sites?<\/p>\n
We\u2019re not talking about your personal accounts \u2013 we\u2019re talking about the accounts you maintain on Twitter, Facebook, etc. for your holiday let business.<\/p>\n
Why do you have those accounts, and are you making the most of them?<\/p>\n
Many people say they have social media pages and accounts to help promote their business. But there’s more than one way to promote any business. You may post links to blog posts on your business site, for example, and add special offers and other things that could make it easier to connect with people.<\/p>\n
But perhaps the most important thing of all is to practise great customer service.<\/p>\n
Without this, you won\u2019t be achieving the results you\u2019d like to for your holiday rental property and website.<\/p>\n
We\u2019ve put together some tips to help you understand how you can engage more people (and\u00a0guests) via social media, simply by paying more attention to customer service.<\/p>\n
1: Give your social media interactions a human side<\/strong><\/p>\n There’s a lot to be said for professionalism, but remember to be human, too.<\/p>\n Getting a balance of the two can work wonders. If someone messages you with a compliment or a complaint, responding quickly, personally, and without following a set script can enhance the situation and potentially defuse a problem, too.<\/p>\n 2: Focus on the social media sites used by your customers<\/strong><\/p>\n Now, maybe you love Facebook and you\u2019re not keen on Instagram. That\u2019s fine\u2026 for your personal accounts. But if your know your guests\u00a0are largely fans of Instagram\u00a0and they don\u2019t seem to congregate on Facebook, your time is going to be better-spent on the former.<\/p>\n Go where your own holiday let guests are going to be.<\/p>\n 3: Don\u2019t be negative<\/strong><\/p>\n It\u2019s easy to be defensive when someone complains about something \u2013 even if they haven\u2019t booked into your holiday rental yet.<\/p>\n But always stay positive.<\/p>\n Give yourself a moment to think negatively (if needed to let off some steam), and then compose a positive and courteous response that will hopefully satisfy the complainant.<\/p>\n If you are negative, they\u2019ll likely share that with their followers\u2026 and that\u2019s bad publicity for you. Get it right, and they might share that too, and you and your holiday let will benefit.<\/p>\n 4: Don\u2019t wait for people to engage with you<\/strong><\/p>\n This is very important to remember. Use your social media accounts often. Engage with your followers by asking them questions and encouraging them to get involved. It all helps build your brand (yes, even for a single holiday rental property) and it also helps you develop a relationship.<\/p>\n The more confident and comfortable people feel with these interactions, the more likely they are to use your services. And in this case, that means booking a week or two to stay in your holiday let.<\/p>\n Review the above tips regularly to see how you are doing. You might be surprised at the improvements you see when you begin to practise them regularly.<\/p>\n","protected":false},"excerpt":{"rendered":" Why do you spend time on social media sites? We\u2019re not talking about your personal accounts \u2013 we\u2019re talking about the accounts you maintain on Twitter, Facebook, etc. for your holiday let business. Why do you have those accounts, and are you making the most of them? Many people say they have social media pages [Continue reading …]<\/a><\/p>\n","protected":false},"author":2,"featured_media":4268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/4266"}],"collection":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/comments?post=4266"}],"version-history":[{"count":0,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/4266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media\/4268"}],"wp:attachment":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media?parent=4266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/categories?post=4266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/tags?post=4266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}