When you come across a site promoting a business \u2013 it could be anything, not just a holiday let \u2013 you assume the person who owns it is on Twitter, Facebook and possibly Instagram, depending on the business type.<\/p>\n
But everyone must start somewhere.<\/p>\n
So what if you have a holiday rental property and a website, but you\u2019re not on Twitter yet?<\/p>\n
Well, if you feel that Twitter is the place where some of your ideal guests would hang out, it\u2019s easier to start than you think. But it does require a few essentials to get you underway.<\/p>\n
What is the ideal username?<\/strong><\/p>\n You could choose the name of your rental property, but what happens if you sell it? Or add to your property portfolio?<\/p>\n Choosing something specific to holiday rentals, but not to a specific property is the safest bet – unless you will use it per property and only<\/em> for that property.<\/p>\n While you can change it later, you\u2019ll have a following by then. So changing it means you could lose or confuse your followers.<\/p>\n What is the ideal photo?<\/strong><\/p>\n Remember, your Twitter account will be associated not just with your username, but with your image, too.<\/p>\n This is easier to change without any hassle, but since the image is shown in small scale, you should be able to see it without squinting. (Therefore, a long shot of your holiday cottage won\u2019t be ideal.)<\/p>\n If you have a logo, use it. Or perhaps a unique selling point. You get the idea – something that’s easy to see, branded or enticing.<\/p>\n What should your bio say?<\/strong><\/p>\n A few things, mainly \u2013<\/p>\n Oh and don\u2019t be afraid to add a personal touch if you want to be a bit quirky.<\/p>\n And remember, you can adjust the wording as often as you like. So if you decide you don\u2019t like your first (or fifth) attempt, simply try again.<\/p>\n Think keywords<\/strong><\/p>\n Don\u2019t pepper your bio and tweets with wall-to-wall keywords, but be aware of what you\u2019re writing and who you are trying to attract to your Twitter account.<\/p>\n If you want people looking for holiday rentals in Scotland to follow you, for example, think about using those words \u2013 together or separately.<\/p>\n Do you have a cottage in Aviemore? Then add the word “Aviemore” to relevant tweets occasionally.<\/p>\n Anyone looking for information on Aviemore is likely to search for that. Include a hashtag (#Aviemore) in front of it and it becomes easier to be found among the millions of other tweets, too.<\/p>\n Think regular!<\/strong><\/p>\n We\u2019ve spoken before about the need to be regular on Twitter, or indeed any other site you promote your holiday rental property on.<\/p>\n Of course there’s no need to tweet every five minutes, but if you post a flurry of tweets and then you\u2019re not seen for weeks on end, people will stop following you.<\/p>\n Twitter can be daunting for beginners to use, but remember, everyone else was a beginner at one stage to.<\/p>\n Once you get started, you\u2019ll find it easier than you think to establish your account. Follow a few people you think might like to follow you, and eventually your own followers will find you, too.<\/p>\n","protected":false},"excerpt":{"rendered":" When you come across a site promoting a business \u2013 it could be anything, not just a holiday let \u2013 you assume the person who owns it is on Twitter, Facebook and possibly Instagram, depending on the business type. But everyone must start somewhere. So what if you have a holiday rental property and a [Continue reading …]<\/a><\/p>\n","protected":false},"author":2,"featured_media":4274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/4272"}],"collection":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/comments?post=4272"}],"version-history":[{"count":0,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/4272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media\/4274"}],"wp:attachment":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media?parent=4272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/categories?post=4272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/tags?post=4272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n