{"id":61,"date":"2011-03-10T14:03:37","date_gmt":"2011-03-10T14:03:37","guid":{"rendered":"http:\/\/www.pmpazure.co.uk\/blog\/?p=61"},"modified":"2015-11-10T16:51:08","modified_gmt":"2015-11-10T16:51:08","slug":"describing-your-holiday-rental-online","status":"publish","type":"post","link":"https:\/\/www.promotemyplace.com\/blog\/describing-your-holiday-rental-online","title":{"rendered":"Tips for Describing Your Holiday Rental Online"},"content":{"rendered":"<p>Ok.\u00a0 So you&#8217;ve prepared your place.\u00a0 Now you need to promote it.<\/p>\n<p>You know the tricks that help sell a home &#8211; clutter tidied away, the smell of coffee or freshly baked bread drifting in the air, flower show in the living room.<\/p>\n<p>The same hold true for a holiday home.<\/p>\n<p>Only you don&#8217;t have smells.\u00a0 You&#8217;ve got words and pictures.\u00a0 And they&#8217;ve got to be good.\u00a0 People looking for a holiday home will judge your website in seconds.\u00a0 Every word and picture matters.<\/p>\n<p>It&#8217;s easy to get it wrong.\u00a0 But it&#8217;s just as easy to get it right.\u00a0 Follow these simple steps and you&#8217;ll have a memorable, professional advert for your holiday home in no time.<\/p>\n<ul>\n<li><strong>An eye-catching description.<\/strong> How would you describe your place in 10 words or less?\u00a0 &#8216;Romantic getaway with stunning sea views\u2019; &#8216;Quiet country retreat with private pool&#8217;; &#8220;Insult to modern architecture just off the A3&#8221;?\u00a0 A brilliant headline grabs people\u2019s attention.<\/li>\n<li><strong>Photos, photos, photos.<\/strong> Lots of them.\u00a0 Outdoor shots are good but inside shots are better.\u00a0 Invite people into your home.\u00a0 Have them imagine themselves there, relaxing there, <em>holidaying <\/em>there.\u00a0 Oh, and use a photographer who knows what they&#8217;re doing.<\/li>\n<li><strong>Did we mention photos?<\/strong> Ok ok but it&#8217;s worth stressing the point.\u00a0 Your potential guests are on holiday the moment they search online.\u00a0 They are on holiday the moment they see your website.\u00a0 The moment they see your home.\u00a0 Get the photos right and you&#8217;re halfway to taking a booking.<\/li>\n<li><strong>Keep it simple<\/strong>.\u00a0 Be expressive but keep your text clear and concise.\u00a0 Use plain language.\u00a0 Don&#8217;t try to sound like an estate agent.\u00a0 And splling mistekes are reelly silly.\u00a0 If you pay that little attention to your website, what on earth&#8217;s the bed linen going to be like?<\/li>\n<li><strong>Key features.<\/strong> Bullet point key features up front \u2013 bedrooms, bathroom\/kitchen facilities, location, local amenities.\u00a0 Full details should be listed elsewhere but people don\u2019t want to search every page of your website to confirm the place has a cooker or discover that the nearest shop is 3 miles away.<\/li>\n<li><strong>Keep it up to date.<\/strong> We don&#8217;t want dad to spend weeks dreaming of a creamy pint of ale in the local pub, or mum a delicious meal in the cosy family-run restaurant next door&#8230; only to find the pub is now a holiday inn and the restaurant closed months ago.<\/li>\n<li><strong>Embrace feedback.<\/strong> Personal recommendations mean a lot to people.\u00a0 If people say they love your place it will reassure others.\u00a0 Never underestimate how much people trust people they&#8217;ve never met.<\/li>\n<li><strong>Don&#8217;t lie.<\/strong> Be positive but don&#8217;t lie.\u00a0 The 5 minute walk to the beach that\u2019s really 10, the bathroom that doesn&#8217;t really justify the &#8220;luxury&#8221; tag&#8230; it&#8217;s lying.\u00a0 And it\u2019s not good.\u00a0 Remember that feedback page\u2026?<\/li>\n<\/ul>\n<p>Finally, don&#8217;t just think about what you&#8217;d look for when you go on holiday.\u00a0 Think about what makes <em>your <\/em>home special.<\/p>\n<p>Is it the place itself &#8211; the incredible view from the bedroom, the majestic apple tree in the garden, the afternoon sunlight streaming through the living room window?\u00a0 Or is it the extras &#8211; the extensive DVD library, the MP3 docking station, every board game on earth?\u00a0 Or is it simply the welcoming bottle of wine?<\/p>\n<p>Why would <em>you <\/em>stay there rather than the place down the road?\u00a0 There are hundreds of places people could choose from so write with passion and make it personal.<\/p>\n<p>So what are you waiting for?\u00a0 Tidy up, make coffee, bake bread, call the florist.<\/p>\n<p>Promote your place.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ok.\u00a0 So you&#8217;ve prepared your place.\u00a0 Now you need to promote it. You know the tricks that help sell a home &#8211; clutter tidied away, the smell of coffee or freshly baked bread drifting in the air, flower show in the living room. The same hold true for a holiday home. Only you don&#8217;t have&nbsp;<a class=\"more-link\" href=\"https:\/\/www.promotemyplace.com\/blog\/describing-your-holiday-rental-online\" rel=\"nofollow\">[Continue reading &hellip;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":3561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[76],"tags":[],"_links":{"self":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/61"}],"collection":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":0,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/61\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media\/3561"}],"wp:attachment":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/categories?post=61"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/tags?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}