{"id":778,"date":"2014-10-31T11:03:28","date_gmt":"2014-10-31T11:03:28","guid":{"rendered":"http:\/\/www.pmpazure.co.uk\/blog\/?p=778"},"modified":"2018-07-06T16:51:41","modified_gmt":"2018-07-06T16:51:41","slug":"how-to-choose-the-perfect-domain-name-for-your-holiday-rental-website","status":"publish","type":"post","link":"https:\/\/www.promotemyplace.com\/blog\/how-to-choose-the-perfect-domain-name-for-your-holiday-rental-website","title":{"rendered":"How to Choose the Perfect Domain Name for Your Holiday Rental Website"},"content":{"rendered":"<p><em>Editor\u2019s note: This post was originally published in May 2012, but has been completely revamped and updated for accuracy as of November 2014<\/em><\/p>\n<p>It can be daunting trying to come up with the perfect domain name for your holiday rental website &#8211; the online name that will be associated with your holiday rental for years to come.<\/p>\n<p>There are several things to consider before you make the purchase.<\/p>\n<p>Read these 7 tips to help you choose the right one.<\/p>\n<p><strong>1. Keep it short<\/strong><\/p>\n<p>The shorter your domain name, the easier it will be to remember and the less likely it\u2019ll be that someone will misspell it when writing it down, or typing it directly into the browser address bar.<\/p>\n<p>3 words is good, 2 words is great.<\/p>\n<p>Anything more than 3 words and things may become difficult.<\/p>\n<p><strong>2. Keep it simple<\/strong><\/p>\n<p>Don\u2019t try to be too clever, funny or complex when it comes to deciding on your domain name.<\/p>\n<p>Keep it simple.<\/p>\n<p>This again will limit the possibility of it being spelt wrong, misunderstood or completely forgotten.<\/p>\n<p>For example avoid coming up with domain names such as:<\/p>\n<ul>\n<li><strong>available365days.com<\/strong> \u2013 trying to be cute \/ clever and mixing both letters and numerals<\/li>\n<li><strong>rusticaalmeriaespanaapartment.es<\/strong> &#8211; mixing Spanish and English languages &#8211; too confusing<\/li>\n<\/ul>\n<p><strong>3. Make it memorable<\/strong><\/p>\n<p>Try to choose a domain name that sticks in people\u2019s minds.<\/p>\n<p>In part, if you follow our advice and choose a domain that\u2019s short and simple, the likelihood is that it\u2019ll be memorable as well.<\/p>\n<p>But to be certain, try testing it out on close friends and family before purchasing. If they immediately \u2018get it\u2019 and don\u2019t have to ask you to spell it out five times, you\u2019re on to a winner.<\/p>\n<p><strong>4. Avoid using hyphens &amp; numbers<\/strong><\/p>\n<p>Including a hyphen in your domain name means you\u2019ll probably have to spell it when telling people what your website address is.<\/p>\n<p>This will inevitably become tiresome for you, but more importantly it\u2019s unlikely that it\u2019ll be remembered &#8211; unless that person is writing it down as you speak.<\/p>\n<p>By including numbers in your domain name, you\u2019ll have to be explicit as to whether the number is a numeral or a word.<\/p>\n<p>Avoid these if at all possible.<\/p>\n<p><strong>5. Make it relevant to your property type<\/strong><\/p>\n<p>If you\u2019re the proud owner of a cute cottage in the country, why not try to include the word \u201ccottage\u201d in your domain name?<\/p>\n<p>This has two benefits:<\/p>\n<ol>\n<li>It instantly tells people what your property is.<\/li>\n<li>It can have SEO benefit because you are including a keyword.<\/li>\n<\/ol>\n<p>Of course this also works for villas, apartments, chalets, etc.<\/p>\n<p><strong>6. Make it relevant to the location<\/strong><\/p>\n<p>Taking our previous country cottage example, including your property\u2019s location within the domain name has the same benefits mentioned before, with the added advantage of telling people exactly <em>where<\/em> it\u2019s located.<\/p>\n<p>For example, owning a cottage with lake views near Keswick may mean you choose the domain name \u201c<strong>LakeviewCottageKeswick.co.uk<\/strong>\u201d.<\/p>\n<p>Or if your holiday let already has a name, simply add the location. For example, \u201c<strong>VillaRusticaTuscany.com<\/strong>\u201d<\/p>\n<p>Of course, this may take some playing with as your initial ideas may already be taken, which is more likely if you own a property in a particularly touristy area, but it\u2019s worth taking time to come up with a variety of options with these last couple of tips in mind.<\/p>\n<p><strong>7. Select the right extension<\/strong><\/p>\n<p>Consider where your target market is located and select a worldwide or country specific extension (TLD) to match.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>.com (worldwide)<\/li>\n<li>.co.uk (UK)<\/li>\n<li>.fr (France)<\/li>\n<li>.es (Spain)<\/li>\n<li>.au (Australia)<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<p>If you\u2019re solely targeting people in a specific country, use the extension for that country (ccTLD).<\/p>\n<p>Otherwise if your target market is global you could purchase a global extension (gTLD) such as .com, .net, .org or .info.<\/p>\n<p>To understand whether your target market is country specific or global, take a look at where your bookings come from. If they\u2019re all within the same country, then you may not really need the global domain.<\/p>\n<p>However, if you decide your target market <em>is<\/em> global, the best gTLD for targeting a global audience is .com followed by .net. For a holiday let website we recommend you stick to .com.<\/p>\n<p>Now let\u2019s go back to our earlier \u2018cottage in Keswick\u2019 example:<\/p>\n<p>You know your target market is primarily UK based, therefore you purchase the domain name \u201c<strong>LakeviewCottageKeswick.co.uk<\/strong>\u201d.<\/p>\n<p>But given the Lake District is a major UK tourist attraction, you may worry that one of your local competitors could purchase the same domain name, but with the .com extension.<\/p>\n<p>In this case you could purchase the &#8220;<strong>LakeviewCottageKeswick.com<\/strong>&#8221;\u00a0extension as well as the .co.uk one, then simply redirect the secondary domain to the primary one so that both domains will display your website when typed into the browser\u2019s address bar.<\/p>\n<p>Not all instances require this, but by securing the country specific and global domain names, you cover all bases and protect your brand.<\/p>\n<p><strong>So what about the new TLD\u2019s?<\/strong><\/p>\n<p>2014 saw the release of new global extensions specific to different niches such as .travel and .holiday.<\/p>\n<p>These could be great options in the future, but they\u2019re not necessarily good options right now for two reasons:<\/p>\n<ol>\n<li>Potential guests may not be used to the newer extensions, so you may lose direct traffic as a result of them adding one of the more common extensions onto your website name instead, such as .com or.co.uk.<\/li>\n<li>There\u2019s no evidence yet to suggest that these new domain extensions rank well in search engines.<\/li>\n<\/ol>\n<p>If you want to secure one of these domains, the best approach is to purchase it and then redirect it to a domain name with a common extension until there\u2019s more understanding of how they are being accepted by the wider public and the search engines.<\/p>\n<p><strong>Now you\u2019ve read these 7 tips \u2026<\/strong><\/p>\n<ol>\n<li>Take the time to consider your property, location and the options available to you.<\/li>\n<li>Try a few domain name ideas out on friends and family for their feedback.<\/li>\n<li>Check to see if your domain name ideas are available, using a 3rd party provider such as <a href=\"https:\/\/www.123-reg.co.uk\/\" target=\"_blank\" rel=\"noopener\">123-Reg<\/a>.<\/li>\n<li>And finally, purchase your preferred domain name and link it to your website.<\/li>\n<\/ol>\n<p><strong>Final thoughts<\/strong><\/p>\n<p>Don\u2019t go overboard. You don\u2019t need to buy all the different extensions available to you. Just consider .com, country specific such as .co.uk and specialist domains such as .holiday<\/p>\n<p>And one last point, if you decide to change from one domain to another at a later date, make sure to redirect the old domain to the new one so as not to lose any ranking in the search engines. You may still see some short-term losses in your SEO rankings, but providing the changeover is done correctly there shouldn&#8217;t be any long-term problems.<\/p>\n<p>Good luck choosing your holiday let domain name!<\/p>\n<p>Let us know how you decided on yours in the comments area below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: This post was originally published in May 2012, but has been completely revamped and updated for accuracy as of November 2014 It can be daunting trying to come up with the perfect domain name for your holiday rental website &#8211; the online name that will be associated with your holiday rental for years&nbsp;<a class=\"more-link\" href=\"https:\/\/www.promotemyplace.com\/blog\/how-to-choose-the-perfect-domain-name-for-your-holiday-rental-website\" rel=\"nofollow\">[Continue reading &hellip;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":3339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[26],"tags":[],"_links":{"self":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/778"}],"collection":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/comments?post=778"}],"version-history":[{"count":0,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/posts\/778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media\/3339"}],"wp:attachment":[{"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/media?parent=778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/categories?post=778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promotemyplace.com\/blog\/wp-json\/wp\/v2\/tags?post=778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}