It’s hard to overestimate the power of words.
No doubt you’ve read plenty of holiday rental descriptions – some more attention-grabbing than others.
And there’s one very good reason for this – the words have been chosen and used in such a way as to reel you in and pique your interest.
But copywriting can be hard.
Finding the right words that will entice, appeal and persuade the reader. Because ultimately, that’s what you need them to do – to help generate a booking.
So if you’re lacking confidence in your copywriting skills, don’t worry, it’s something that comes with practice and patience.
And actually, it’s often better not to be overly confident in your skills – if you are, you could end up publishing something that isn’t as good as it could be.
Edit, edit and edit again
There’s a lot to be said for editing.
There’s also a lot to be said for planning.
Planning what you are going to write, and what you want to say, can reduce the amount of time you spend editing your holiday rental descriptions, blog posts and other items you’re crafting.
For example, let’s say you want to re-write your holiday let description – or you’re writing it for the first time. Start by jotting down the main features and benefits it has to offer.
What are the essential things people will want to know?
- How many bedrooms does it have?
- How many people does it sleep?
- Are there any en-suite bathrooms?
- What is the exterior of the property like, i.e. does it have a barbecue, seating area, patio area and so on?
- Does it have a key feature?
- Where is it located?
- Is it close to any attractions worth mentioning?
Making notes will help take the fright out of tackling a blank screen when you sit down to write.
And a good tip is to try and make some of the text into bullet points – if you can – as this will help people scan the information you provide them with (essential in this modern digital world where time is a precious commodity).
Cut out unnecessary words
It’s likely you’ll only have a limited amount of space for your holiday rental description. Therefore, the more succinct your copywriting is, the more information you can get in that space.
This is why editing is so important.
You can gain confidence in your skills simply by going through and polishing what you have already written. Read it over. Are there any words that could be cut? Often doing this makes the piece punchier, which can help retain that all-important reader interest.
It’s highly unlikely you’ll write the ideal description first time around – that’s true of even the most proficient of writers.
It’s only after reviewing and editing that a polished, tighter, punchier description will appear.
And with time you’ll get better and quicker at this process.
You’ll edit less. You’ll get closer to the ideal description right at the start. You may also find you develop your own procedure for copywriting – something you can follow whatever it is you’re writing.
So instead of sitting staring at a blank page or screen, start writing notes relevant to that piece. Creating bullet points or writing longer copy, whatever works best for you. Just write.
Then go back and edit. Finesse. Polish.
Before you know it, your copywriting skills will improve, as will your confidence in them.