The internet is a fast-paced, ever-changing entity. Something that works today, may not work tomorrow. And of course, your competitors could multiply. Staying on top of how your website is doing, is crucial to helping determine what’s working and what’s not. Wondering how you can monitor your website’s success? First of all, set up Google [Continue reading …]
Holiday Let Management
Below you’ll find blog posts related to website management – online and offline.
These articles cover a range of topics including online marketing ideas, tips for setting rental rates and getting those all-important reviews, insights on finding and attracting your target audience, and so much more to ensure your website is working hard for your business.
If you’re new here we suggest you start with the following posts:
And if you have suggestions for topics you’d like us to cover, please do get in touch.
Unfortunately, the rise of the holiday rental market has also opened the door to opportunists. Those people with no morals who want to make a quick buck online by scamming people into booking a fake holiday rental. So understandably, people become wary. Few are likely to lay down a deposit without doing some thorough investigation [Continue reading …]
Ok, so let’s re-cap … you’ve done the prep and created a top-notch website that’s optimised for search engines, and you’ve started to get some quality links pointing to it. Which means, you’ll start to appear when people search for properties like yours online. Now it’s time to promote your website – give it a [Continue reading …]
Unfortunately, with so much competition online these days, having a website alone may not be enough to get your accommodation in front of the right people at the right time. Which is where search engine optimisation can help. SEO consists of three key elements: Keyword analysis On page optimisation Link building Work on these, and [Continue reading …]
Now that you’ve thought more about your accommodation and gathered quality photos to help showcase it, you can move on to creating a website that allows you to market it online with you in control. Step 2: Creating a website Why do you need a website? A dedicated website portrays a more professional image and can [Continue reading …]
Successfully marketing your holiday rental online is not something that’s going to happen overnight. But, it is achievable if you’re willing to invest a bit of time and effort on a regular basis. There are six key steps involved: Preparation Creating a website Search engine optimisation (SEO) Online promotion Building trust Measuring success Today we’ll [Continue reading …]
Building trust online is hugely important to the success of your holiday rental business. Why? Because the world has become a much smaller place and consumers have become a lot savvier when it comes to parting with their hard-earned cash. Competition is rife. Look around your local area – how many holiday rentals are on [Continue reading …]
First, what do we mean by having an email address associated with your holiday let website domain name? Let’s say your website domain name is seabreeze.com, your email address would be associated with that domain name i.e. ending with the same domain name. For example, firstname.lastname@example.org But you may be wondering, what’s the benefit of [Continue reading …]
Do you know what the USP for your holiday rental is? Some of you probably do. But for others, you may not have thought about it or not too sure what it could be. To be clear, USP stands for unique selling point. It points out the unique features of your holiday rental – the [Continue reading …]
If you ran a business selling plastic bags you might understandably struggle to find appropriate and visually interesting photos to share on your blog. However, as a holiday rental owner you’re actually in a great position. You’re bound to have plenty of photos of your holiday let and the surrounding area, so you should make [Continue reading …]