Ok, so let’s re-cap … you’ve done the prep and created a top-notch website that’s optimised for search engines, and you’ve started to get some quality links pointing to it. Which means, you’ll start to appear when people search for properties like yours online.
Now it’s time to promote your website – give it a gentle nudge in the right direction to start the ball rolling.
Not sure where to start? Don’t worry, we’ve got you covered.
1) Let’s start with the essentials – some of which have been covered already. But if you haven’t yet figured it out, your website (and the search engines) need a little push to get them working hard for you.
7 Essential First Steps for Promoting Your Holiday Let Website provides a quick overview of what you can do, immediately, to help get your website noticed.
2) Online marketing is about ensuring the content you’re putting out there is up-to-date, relevant and valuable – if you want it to work for your business.
8 Tips to Get the Most from Your Online Marketing is a great checklist to ensure there aren’t any holes in your online marketing efforts.
3) Not sure about social media, how it can benefit your business and what type of things you could be doing on the different channels?
Social Media Marketing in 4 Simple Steps breaks it down to help you make an informed decision on the best direction to head.
4) Getting started on social media is all about implementing a plan of attack.
Creating a Social Media Plan for Your Holiday Let makes it easy to get a plan in place with minimum fuss.
5) Finding content to share on social media channels is often the main reason why holiday let owners don’t even bother getting started. But it’s really not all that hard.
3 Ways to Find Great Content to Share on Social Media tells you how to easily find great content to share on your social media channels without spending hours in front of your computer.
6) Everyone is on social media. Well maybe not everyone, but due to the quantity of people using it regularly, search engines now recognise that likes, shares and comments provide significant value to a business.
How Social Signals Can Help with SEO explains what this means to your holiday rental business.
7) If you think your potential guests are hanging out on Facebook, then it makes sense to set up a business page specifically for your holiday rental as a way of connecting with them more easily.
How to Create a Facebook Business Page for Your Holiday Rental walks you through the process step-by-step.
8) Blogging can help drive more traffic to your website, build trust and develop relationships, and it generates content to share online – amongst other things.
Getting Started with Your Holiday Let Blog lets you know that it’s not as difficult as you may think. And, by marketing a holiday rental, you have tons of content ideas at your fingertips.
9) Surprisingly, very few people are using this one technique that could drive heaps of people to your website.
Use Local Knowledge to Drive Traffic to Your Website & Increase Your Bookings – have we given the little-known-secret away? Well, hurry and read how you can improve your chances of being ‘found’ online.
From initial first steps to content generation and social media marketing, it’s important you do all you can to improve your chances of being found online and beat the competition.
Next’s week’s post in this series looks at how you can build trust to secure more bookings. Having a complete online presence is key.