Do you have a blogging notebook? No? Well read on … Despite how easy some bloggers make it look, blogging is difficult. Sometimes the words flow… and sometimes they don’t. When they don’t, it’s easy to fall behind and neglect your blog altogether. Before you know it, days, weeks, months (sometimes years) have gone by, [Continue reading …]
Smart SEO: How to Be Natural with Keywords
How good are you at using keywords? Are you confident about the need to use them, and how to use them to create more traffic for your holiday let listings and website? Or does the mere word send you into a cold sweat? If it’s the latter, don’t fret. There’s only one word that you [Continue reading …]
3 Tips to Take Better Photos for Your Holiday Rental Website
No doubt you recognise the importance of good website photos in helping to promote your holiday rental online. But if you’re not a natural photographer, how can you make sure your photos don’t detract from the holiday let, instead of helping to market it? By using a few simple techniques to capture clear, appealing images. [Continue reading …]
Top Tips When Starting a Holiday Rental Blog
Starting a blog is one of the hardest steps in the whole blogging process. Uncertainty about how to do it, what to write about, what people will think of it … all leads to never actually doing it. But you realise it’s a good tool for sharing valuable content on social media, to drive traffic to [Continue reading …]
Starting from Scratch on Twitter?
When you come across a site promoting a business – it could be anything, not just a holiday let – you assume the person who owns it is on Twitter, Facebook and possibly Instagram, depending on the business type. But everyone must start somewhere. So what if you have a holiday rental property and a [Continue reading …]
Are You Offering Great Customer Service Via Your Social Media Channels?
Why do you spend time on social media sites? We’re not talking about your personal accounts – we’re talking about the accounts you maintain on Twitter, Facebook, etc. for your holiday let business. Why do you have those accounts, and are you making the most of them? Many people say they have social media pages [Continue reading …]
Measuring Results for Marketing Success
The internet is a fast-paced, ever-changing entity. Something that works today, may not work tomorrow. And of course, your competitors could multiply. Staying on top of how your website is doing, is crucial to helping determine what’s working and what’s not. Wondering how you can monitor your website’s success? First of all, set up Google [Continue reading …]
Building Trust & Authority for Marketing Success
Unfortunately, the rise of the holiday rental market has also opened the door to opportunists. Those people with no morals who want to make a quick buck online by scamming people into booking a fake holiday rental. So understandably, people become wary. Few are likely to lay down a deposit without doing some thorough investigation [Continue reading …]
Promoting Your Website for Marketing Success
Ok, so let’s re-cap … you’ve done the prep and created a top-notch website that’s optimised for search engines, and you’ve started to get some quality links pointing to it. Which means, you’ll start to appear when people search for properties like yours online. Now it’s time to promote your website – give it a [Continue reading …]
Optimising Your Website for Marketing Success
Unfortunately, with so much competition online these days, having a website alone may not be enough to get your accommodation in front of the right people at the right time. Which is where search engine optimisation can help. SEO consists of three key elements: Keyword analysis On page optimisation Link building Work on these, and [Continue reading …]
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