If you want to reach out to a wider community and spread the word about your holiday rental accommodation you should consider setting up a Facebook business page. Pages are different to your profile and have several benefits which make them a powerful marketing tool. Setting up the page is simple and running the administration of the page is pretty easy too, all you need is a bit of time and an understanding of how to make the most of Facebook for marketing purposes.
Why Choose a Business Page for a Holiday Rental?
A business page is perfect to use for holiday rentals and here are four reasons why:
Facebook is all about networking. Long before businesses started marketing on the site the concept for Facebook was to help others communicate and keep in touch online. Now many businesses use it to network with their regular clients, reach potential clients and even to build and strengthen professional associations with similar companies.
From the holiday rental point of view you can use Facebook business pages to help show off your property to a wide network of potential customers that you can build over time. The wider your reach the more possibility there is to convert fans into paying customers.
2. Search Engine Optimisation
A Facebook business page can help with search engine optimisation, because you can create multiple back links to your holiday rental website with ease. When you set up your page remember to add a link directly to your holiday rental website in the information section. You can then go on to add links on a regular basis to content on your website or blog (if you have one).
Search engines use algorithms to help determine the rank of a website in the search results and social networking plays a part in these calculations. A link on Facebook is useful, however if you manage to get your links shared or liked by your fans then more weight will be given to your website, helping you to improve your current position in the search engine results pages.
3. Free Advertising
A basic Facebook business page is free to set up. You can provide plenty of information and update your status regularly to help promote your holiday rental. Use your status to provide information regarding last minute deals or special offers, to help fill up empty dates. Updates of this nature are more likely to be shared, since fans will feel their friends could benefit from the money saving deals which are being offered. So with clever advertising via your status you can increase your network reach and boost your search engine rankings at the same time.
4. Market Research
When you have a Facebook business page you can find out all sorts of information regarding your followers, including geographic location, age and gender. You can even see which of your posts have created the best response, so you can find out what’s working and what’s not. This information can be used to help you fine tune your marketing efforts, such as updating your website content to target the right audience. Should you invest in paid Facebook adverts you can use this information to target your ads to the appropriate demographic profile to get the best return on your investment.
Facebook business pages are ideal for holiday rentals. With so much to gain there’s no reason to hold back. Why not create your page today.
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