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Copywriting

Below you’ll find blog posts relating to writing copy that attracts and retains attention, content marketing ideas to give your holiday rental website wider reach online, and specific writing tips and techniques.

If you’re new here we suggest you start with the following posts:

How to Write Holiday Rental Website Content With Your Customers in Mind

Tips for Describing Your Holiday Rental Online

How to Write a Compelling Headline for Your Website or Listing Adverts

How to Hold Attention with your Website Content

Getting Started with Your Holiday Let Blog

And if you have suggestions for topics you’d like us to cover, please do get in touch.

Should You Let Your Photos Do the Talking?

Should You Let Your Photos Do the Talking?

We’ve written several posts on the importance of putting good photos on your holiday let blog. We’ve also covered the need to focus on the words you write to achieve the best results. But we’ve yet to talk about balancing the two – and how to give precedent to one over the other. Is there [Continue reading …]

Filed Under: Copywriting

Top Tips When Starting a Holiday Rental Blog

Top Tips When Starting a Holiday Rental Blog

Starting a blog is one of the hardest steps in the whole blogging process. Uncertainty about how to do it, what to write about, what people will think of it … all leads to never actually doing it. But you realise it’s a good tool for sharing valuable content on social media, to drive traffic to [Continue reading …]

Filed Under: Copywriting

Feeling Disillusioned about Blogging? Perk Up Your Holiday Let Blog Today

Feeling Disillusioned about Blogging? Perk Up Your Holiday Let Blog Today

It doesn’t matter how much you love your blog, you’re bound to feel jaded at times, running out of things to write and wondering how to engage with your audience. Your holiday let deserves a great blog to help promote it, which is why you need to find some solutions if you are feeling bored [Continue reading …]

Filed Under: Copywriting

2 Simple Tips for Writing Better Copy

2 Simple Tips for Writing Better Copy

It’s hard to overestimate the power of words. No doubt you’ve read plenty of holiday rental descriptions – some more attention-grabbing than others. And there’s one very good reason for this – the words have been chosen and used in such a way as to reel you in and pique your interest. But copywriting can be [Continue reading …]

Filed Under: Copywriting

How to Write a Darn Good Blog Post – Even When You’re Not a Writer

How to Write a Darn Good Blog Post – Even When You’re Not a Writer

Writing blog posts isn’t easy. To some it may seem to come naturally, but you can bet they spent ages on each post and probably still struggled to broadcast it to the world. Nothing is perfect. But if you want to use your blog as a way to help promote your holiday rental online, you [Continue reading …]

Filed Under: Copywriting

Why You Should Read Your Blog Articles Aloud Before Posting

Why You Should Read Your Blog Articles Aloud Before Posting

Okay, I promise we’re not suggesting you read your articles aloud to look silly. And yes, we know that your audience is unlikely to read your articles out loud. So why should you before publishing them? Whilst it may seem an odd suggestion, we do have a good reason for it. You see, when your blog visitor [Continue reading …]

Filed Under: Copywriting

How Often Should You Update Your Holiday Let Blog?

How Often Should You Update Your Holiday Let Blog?

How often should you update you holiday let blog is a tough question to answer. In truth, it could depend on a variety of things. Yet perhaps the most important element of all, is to choose a posting schedule you personally can maintain. Realistically. Don’t announce to your readers that you’re going to post daily [Continue reading …]

Filed Under: Copywriting

How to Use Timeless Posts to Transform Your Holiday Rental Blog

How to Use Timeless Posts to Transform Your Holiday Rental Blog

Your blog has the power to help bring people to your holiday let website. No matter where your holiday let is, or what kind of audience you’re trying to connect with, you can reach them via well-written and enticing blog posts. There are two main types of posts you can add to your blog. The [Continue reading …]

Filed Under: Copywriting

Why It’s Good to Put Potential Guests in Their Place

Why It’s Good to Put Potential Guests in Their Place

I know, it sounds rude, doesn’t it? But stick with me for a moment… … I’m not saying you tell prospective guests what to do and what not to do. I’m referring to the idea of addressing them directly in the content you add to your website, and any of your online marketing channels. Many [Continue reading …]

Filed Under: Copywriting

Why Add More Content to Your Holiday Rental Website?

Why Add More Content to Your Holiday Rental Website?

Having to write content for your website, can sometimes make having your teeth pulled, seem appealing! We understand that you may not necessarily be thrilled at the prospect of writing to help promote your holiday rental online … however, there are very good reasons for doing so. It helps attract the desired audience, it helps you rank [Continue reading …]

Filed Under: Copywriting

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