Copywriting

We’ve written several posts on the importance of putting good photos on your holiday let blog. We’ve also covered the need to focus on the words you write to achieve the best results. But we’ve yet to talk about balancing the two – and how to give precedent to one over the other. Is there [Continue reading …]

Starting a blog is one of the hardest steps in the whole blogging process. Uncertainty about how to do it, what to write about, what people will think of it … all leads to never actually doing it. But you realise it’s a good tool for sharing valuable content on social media, to drive traffic to [Continue reading …]

It doesn’t matter how much you love your blog, you’re bound to feel jaded at times, running out of things to write and wondering how to engage with your audience. Your holiday let deserves a great blog to help promote it, which is why you need to find some solutions if you are feeling bored [Continue reading …]

It’s hard to overestimate the power of words. No doubt you’ve read plenty of holiday rental descriptions – some more attention-grabbing than others. And there’s one very good reason for this – the words have been chosen and used in such a way as to reel you in and pique your interest. But copywriting can be [Continue reading …]

Writing blog posts isn’t easy. To some it may seem to come naturally, but you can bet they spent ages on each post and probably still struggled to broadcast it to the world. Nothing is perfect. But if you want to use your blog as a way to help promote your holiday rental online, you [Continue reading …]

Okay, I promise we’re not suggesting you read your articles aloud to look silly. And yes, we know that your audience is unlikely to read your articles out loud. So why should you before publishing them? Whilst it may seem an odd suggestion, we do have a good reason for it. You see, when your blog visitor [Continue reading …]

How often should you update you holiday let blog is a tough question to answer. In truth, it could depend on a variety of things. Yet perhaps the most important element of all, is to choose a posting schedule you personally can maintain. Realistically. Don’t announce to your readers that you’re going to post daily [Continue reading …]

Your blog has the power to help bring people to your holiday let website. No matter where your holiday let is, or what kind of audience you’re trying to connect with, you can reach them via well-written and enticing blog posts. There are two main types of posts you can add to your blog. The [Continue reading …]

I know, it sounds rude, doesn’t it? But stick with me for a moment… … I’m not saying you tell prospective guests what to do and what not to do. I’m referring to the idea of addressing them directly in the content you add to your website, and any of your online marketing channels. Many [Continue reading …]

Having to write content for your website, can sometimes make having your teeth pulled, seem appealing! We understand that you may not necessarily be thrilled at the prospect of writing to help promote your holiday rental online … however, there are very good reasons for doing so. It helps attract the desired audience, it helps you rank [Continue reading …]