Copywriting

How good is the headline you’re relying on to stimulate the curiosity of visitors to your website? It doesn’t matter whether you’re promoting your holiday let on your website or in listing adverts, every word counts when it comes to the headline. This is make or break time – if you can draw people in [Continue reading …]

The description of your holiday let is one of the most powerful weapons you have on your side to help increase your bookings. Of course website visitors will want to see photos of the accommodation to know what it looks like, but they’ll also want to read about it to find out if it will [Continue reading …]

Which site would you book your ideal holiday rental with? Most people would automatically go with the site that has perfect spelling and grammar – even if they didn’t realise they made that choice. This is an important area to focus on. In fact if you haven’t double checked the grammar and spelling on your [Continue reading …]

There are many ways to approach the task of writing content for your holiday rental website. Equally, there are many ways to get it wrong. If you want to ensure you provide the kind of information your website visitors want to read, it’s best to start by standing in their shoes – metaphorically of course. [Continue reading …]

We’ve all discovered websites peppered with content that is dull and boring to read, and persuades us to do nothing more than abandon the site for a better one. If you have a holiday rental and are writing website content to promote it, have you ever considered whether it makes you stand out? Does it [Continue reading …]

It’s impossible to put too much emphasis on the headline that will go with your holiday rental property. It has to be descriptive, provide all the important information people need and also be succinct. Get it right and you’ll get more interest in your holiday let. Get it wrong and you won’t get as much [Continue reading …]

Ok.  So you’ve prepared your place.  Now you need to promote it. You know the tricks that help sell a home – clutter tidied away, the smell of coffee or freshly baked bread drifting in the air, flower show in the living room. The same hold true for a holiday home. Only you don’t have [Continue reading …]