There are many ways to approach the task of writing content for your holiday rental website. Equally, there are many ways to get it wrong. If you want to ensure you provide the kind of information your website visitors want to read, it’s best to start by standing in their shoes – metaphorically of course.
Who is your property ideal for?
The vast majority of holiday lets are ideal for specific types of people. For example larger ones with plenty of facilities are ideal for families. Apartments with a single bedroom are perfect for couples. A holiday let out in the countryside with space for wet weather gear is ideal for walkers. You get the idea, I’m sure.
The trick is to understand who your property is best for, and to create content that will appeal to those people. For instance, if your holiday let is ideal for families, make references to why families should book. Here are some ideas:
• Mention the number of bedrooms available
• List local family friendly pubs and restaurants
• Mention local attractions ideal for families to visit
As you can see, each of these items focuses on your ideal visitors rather than on your property. This allows you to write content that is targeted specifically at your ideal audience. And in turn, this will enable you to get more bookings throughout the year.
Avoid including unnecessary information
We’ve all come across websites that include information that doesn’t matter a jot to potential customers. It might be tempting to say your holiday rental is one of the best ones in the area, but can you prove that? Furthermore, do your visitors really care whether it is the best one or not? They simply want to know it is the ideal holiday let for their needs, and it is up to you to convince them it is.
The trick is to avoid slipping into promotional mode. People who visit your website and consider whether or not it is ideal for them aren’t interested in how proud you are of your property. They simply want to know whether it has everything they are looking for in a holiday let. It might seem logical to promote your holiday let but you need to think about using reverse psychology instead. By stepping back from being overly promotional you are more likely to connect with the right audience and they’ll be more eager to rent your property from you anyway.
The best bet therefore is to know who your ideal audience is before you begin writing your content. You can then angle your content to appeal to that audience and develop it accordingly. Before you publish anything online, make sure you re-read it and ensure every word is relevant to your audience. Get rid of any trumpet blowing and ensure you are appealing to the people who are most likely to enjoy staying in your holiday property.
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