Are you getting plenty of enquiries for your holiday let? If you are, that’s great – but you need to convert them into actual bookings before you can really celebrate. Here are some tips on how to ensure that happens.
Speed is everything
Have you ever enquired about several services and chosen one of the first ones to respond to you? Late replies are the last thing you want – the faster you can reply the more chance there is of beating others to the booking. It also means you look professional because you are focused on the needs of the customer.
Think about it – if someone is keen enough to contact you, they’re keen enough to make a booking for your holiday rental there and then. Make sure you reply when they’re in that mode and you’ll increase your bookings in one fell swoop.
Junk – or not?
There are things that can prevent you from making a quick reply. Make sure you have other people to fall back on if you’re not available to answer emails. Furthermore, check your junk filters because some enquiries will invariably end up there.
If all enquiries fall to you to answer, ensure you get an alert on your phone whenever an enquiry appears. You can then answer it remotely if need be.
Call or email in response
Some people leave a contact number when they make an enquiry about your holiday rental. If this is the case, call them straightaway. It looks good and gives you a chance to chat with them and sell your holiday let in a more powerful way. You can answer any queries they have and provide information on the local area as well.
Whether you call or send an email you should always be efficient, friendly and helpful. Make it clear they can contact you in whatever way suits them best, and provide all details about the booking process.
If you choose to call them, always follow it up with a more detailed email and if they have asked for any specific information be sure to include it.
As a final incentive to get the booking, make sure you advise them of any special offers or limited deals that may be happening for the period they’re looking to rent. It’s best to let them know at the time of first contact as it may stop them for continuing their search.
What will increasing your conversions do for your business?
It could make a huge difference to your bottom line. Let’s say just 10% of your enquiries eventually become bookings. What would you say if you could double that? Your income would double – and all because you worked at increasing your conversion rate.
Often people think about getting more enquiries for their business. But if you are getting plenty already it’s far better to work on improving your conversion rate first. After all, people only enquire about your holiday rental if they think they would like to make a booking. So make sure you have the best possible chance of helping them do just that.
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