One of the many ways to help promote your holiday rental is through photography.
Displaying good-quality images of the property, the local area, the attractions, and things to do, will not only entice viewers further into your website to discover more, but very likely nudge them closer toward making a booking.
Of course there’s many styles of photography.
So today we’ll focus on just one – the idea of using black and white pictures.
Here are three reasons to try this instead of your usual colour photos.
1) It makes a refreshing and striking change
If you were to conduct a poll, I’d say it’s likely that 95% of holiday rental blog images are in colour.
Imagine how refreshing it would be to include a black and white one for a change? In fact I’ll go one step further, not only would it be refreshing, but it’s pretty certain that it would stand out more and have more impact.
Granted, not if you use this tactic every time. But on occasions, throw a black and white or sepia photo into the mix.
And if you do use black and white photos in some of your blog articles, make sure you post the article with photo to your social media channels too. Broadcasts with images are proven to have greater open rates on social media as they stand out more. By using a black and white image, your post will stand out even more!
2) It adds an element of drama to your photos
Drama isn’t something people necessarily want on their holiday, but it can be a beneficial way to attract attention to your blog from time to time.
For example, you could have a sky filled with dramatic cloud formations or on the cusp of a storm, snap a few pictures of the landscape – or if you’re willing to brave the weather – of your holiday let from a distance, for a dramatic effect. Remember, the drama is in the sky, so position your holiday rental in the bottom of the frame, perhaps slightly off-centre, so the sky fills most of the frame.
Thanks to digital photography, you can try a few different angles and shots to see what you get. Just one image like this, posted occasionally, could attract more attention and boost your website visitor numbers.
3. It makes even the worst weather look dramatic in the best way
Have you been waiting for ages to take outdoor photos in good weather? Why not put those clouds and stormy skies to work for you instead of against you?
We’ve all seen black and white pictures of solitary houses under stormy skies, and with some perspective, it can make the surroundings look very dramatic indeed (see point above).
The trick is to work with what you have. Get out in those stormy days and capture the shot, they can often look more appealing when displayed in black and white.
It’s easy to get bogged down with writing a holiday rental blog and maintaining the interest of your followers. This simple photography technique may help make a difference when used on the right image.
And remember, you don’t have to be an avid photographer to create this effect. Many smartphones have free apps that allow you to change the image from colour to black and white. So try it and see what you think.