If you have a blog to help promote your holiday rental property (and you really should) you probably make a point of tweeting, linking to and otherwise promoting each fresh blog post you publish.
But what do you do after that?
If you’re like many other bloggers, you probably move on to the next tweet or the next blog post. The internet is fast-moving after all. There’s always something new to post or promote.
However studies show you may be moving on too quickly if you only tweet each blog post once.
In truth, if you want more people to discover your posts and your holiday let, you should be repeating your tweets.
Doesn’t that get boring?
Actually no, very few people will read every single tweet you publish.
If you were rich and famous and had a massive following it might be a different matter.
But if you’re an average holiday rental owner you can go about things slightly differently.
Be aware that only a small proportion of your followers will see the first link you post, which means you probably won’t have reached your whole audience.
Let’s say you have an offer for a discounted week at your holiday let. Instead of tweeting about it just once, try tweeting it two or three times. However, aim for a different section of your audience each time.
For example, an early morning tweet will catch the early birds. One at lunchtime will catch those who are taking a break for a bite to eat. You can then try a third one in the evening to catch yet another segment of your audience.
Adjust your message each time
Repeating tweets doesn’t mean you have to repeat them word for word each time. In fact, you shouldn’t. Steer clear of repeating tweets word for word, as it might detract people from following you if they’re not yet doing so.
Instead keep the same message whilst changing the phrasing or structure.
10% discount on all bookings for stays at Swallow Cottage before the end of April
… is the same as…
Don’t miss out on our pre-Summer sale! 10% discount at our peaceful Swallow Cottage for stays before the end of April
And you could also use…
Book your Spring break at Swallow Cottage and get a fantastic 10% discount!
You get the idea.
The last thing you want is for someone who’s consider following you holiday rental on Twitter, only to see the exact same tweet repeated over and over and over again.
It’s likely to put them off.
By changing things up a bit you can prevent this from happening.
Remember too that you should also tweet about other things in between. This will ensure any repeated tweets (using the techniques above) are even harder for others to spot.
And of course, you also need to remember the power of repeating an offer, since some people will need to view it and consider it several times before saying yes.
All in all, repeating those tweets is a very smart idea indeed.