Copywriting

Having a blog on your website can be hugely beneficial to your holiday rental business, for a number of reasons. It can help with: Driving more people to your website Building trust and relationships Converting website visitors into future guests Having content to share on multiple channels e.g. social media Establishing yourself as an authority [Continue reading …]

When promoting your holiday rental property there are two ways to do it: Forthrightly – encouraging people to find out more about your property and book now Subtlety – through various soft tactics such as content marketing Let’s stick with subtlety for the purposes of this article – one great way to tackle that option [Continue reading …]

Regardless of whether you have one or more holiday rental to promote, you need to ensure each one provides clear, easy-to-read information. People could find out about your holiday let in a number of different ways. They might stumble across your website. They may find you on social media sites. They could come across a listings [Continue reading …]

How do you blog? Do you write the first thing that comes to mind? Do you research the facts and take your time to get them in order? Do you write with the promotion of your holiday rental in mind? All of these things are important. Yet they all miss out one essential thing – [Continue reading …]

The content on your website will help to determine where your website ranks in search results. The better quality content you publish, the more authority Google sees your site to have, the higher it will place you. Are you happy with where your holiday rental website ranks? Most website owners will strive to get the [Continue reading …]

Do you have a blog for your holiday rental website? If not, there’s never been a better time to start, for three reasons (there are others, but we’ll start with these): Shareable content – writing about your newly landscaped garden, or a recent local event will give you something to add to social media channels, [Continue reading …]

A blog is a powerful tool when you have something you want to promote – like a holiday rental. However it can work against you, as well as to your advantage, if you’re not careful. A good example of this is in the language you use. Pick a couple of posts at random and have a [Continue reading …]

When looking at websites online, how much time do you spend reading each page? Think about the very first time you visit a website, do you read all the text on the home page in its entirety before moving on to the inner pages? I’m guessing the answer is no. We all suffer from information [Continue reading …]

It’s understandable that you’d want to focus the majority of your websites content on your actual holiday let, but it’s also a great idea to include as much information as possible about nearby activities that your guests can enjoy as well. Wherever your accommodation is, there will be things that people can do nearby that [Continue reading …]

But there is a world of difference when it comes to writing for websites, between good writing and writing that engages and persuades potential clients to become customers, whilst having appropriate and effective SEO and being natural, interesting but not too “hard sell”. And that’s where the skills of a professional copywriter who is trained [Continue reading …]