How do you blog?
Do you write the first thing that comes to mind? Do you research the facts and take your time to get them in order? Do you write with the promotion of your holiday rental in mind?
All of these things are important.
Yet they all miss out one essential thing – the element of personality.
Compare it to a human being and you’ll see how this works.
We all have a skeleton – the basic bones of our body. But we’re all different because we all have our own unique characters. It’s this character that can really boost how well your blog does online.
But surely you’re looking to promote your holiday let above all else?
Well yes, of course you want to promote it.
You want bookings.
But in order to get those bookings you need traffic. The bigger the audience you can build, the more likely it is those people will seriously consider your holiday rental the next time they want to book a break away from home.
Writing a blog that has some character to it will always draw a bigger audience than one without.
The internet is jam-packed full of dull content. Content that’s really just there to fill space, more than anything else.
Wouldn’t you rather your content had a spark? A way of engaging on a personal level with your readers?
People are more likely to take an interest in your blog if you show that element. And they’ll come back time and time again to see what else you have to say.
Then one day, they may well make a booking. Et voilà, mission accomplished!
Google also likes a bit of content with character. In fact, it tends to reward sites that provide the personal touch with a better ranking – as long as the content is also providing real value of course.
Personal content is powerful. It can reach out and truly connect with your audience.
Can you do this too?
Could your holiday rental website show off its personal side?
Standing out from the crowd
This is perhaps the biggest benefit of writing with personality.
It takes some getting used to, and you may feel a little exposed writing in a more personal style. But it gives you a chance to reveal your passion and the pride you feel for your holiday let.
Show people how much you care about it and about the local area, and they’ll sense it. They’ll realise you’re a proud owner. Someone who loves their property and its local area. And because of your passion for it, your readers will warm to you and importantly, start taking more of an interest.
That’s worth its weight in gold, which could result in more enquiries and ultimately in more bookings.
The great thing is, it’s easier to write like this than you may imagine. Since naturally, your enthusiasm for your property and the local area will allow words to flow off the page charismatically, getting potential guests genuinely excited about it too.
You’ll discover it’s really not so hard to express your personal side when writing about something you’re passionate about.
With the addition of some sparkling photos to share your experiences even further, this way of writing could be just what your site needs to out-do its competition online.