How good is the headline you’re relying on to stimulate the curiosity of visitors to your website? It doesn’t matter whether you’re promoting your holiday let on your website or in listing adverts, every word counts when it comes to the headline. This is make or break time – if you can draw people in they’ll read more. If they don’t see anything they like, they’ll move on to another holiday rental.
Every word counts
Even though your headline will only consist of a few words, every single one of them really does count. This is why it’s a good idea to avoid using the name of your property. It might sound appealing to say something along the lines of “stay in the quaint Inglenook Cottage” on your website, but what does that really say about your holiday let? Other than the fact it’s a cottage, we don’t know anything about it (and even that’s not certain).
Put yourself in the shoes of the holiday maker
If you were looking for a holiday rental property to stay in, what would be top of your list? The chances are pretty good you’d be looking for specific locations and amenities. For example, they might want any of the following:
- 3 bedrooms
- Family friendly property
- Close to beach
- Private pool
- Private veranda with BBQ equipment
- Close to major attractions
- Info about location
You get the idea, I’m sure. Putting yourself in the shoes of someone who wants to book your property is a great way of getting your headline spot on.
Experiment with different headlines
The main rule is not to settle for the first thing you write. Try some different headlines, like this:
- Charming beach front family friendly property near St Ives
- Spacious 4 bedroom holiday let in Scottish Highlands with hot tub
- Cosy holiday rental for two in Alton, close to theme park and ideal for long weekends
These are just examples to give you an idea of what to aim for. However, you can see each one manages to provide a lot of information in what is essentially just a short sentence each time. You can also see how they shy away from naming the property or giving any information that does not benefit the potential holiday maker. It might be tempting to promote your holiday let by revealing how good it is and how proud you are of it, but you need to focus on your audience at all times. What would they want? What are they looking for? Who are your ideal customers?
Once you have the answers to these questions you can experiment with writing different headlines. This will take a little time and as mentioned before, you should experiment with different ones and set them aside before choosing one to run with. Very soon you will have an irresistible headline you can’t wait to use!