Which site would you book your ideal holiday rental with?
Most people would automatically go with the site that has perfect spelling and grammar – even if they didn’t realise they made that choice. This is an important area to focus on. In fact if you haven’t double checked the grammar and spelling on your website, perhaps now would be the best time to do so.
Why is good spelling and grammar so important?
It’s a fair question, especially since the quality of the property is surely the most important thing of all. After all you wouldn’t want to book a holiday let from a wonderfully professional website only to turn up and find it looked nothing like the photos would have you believe.
This may be true, but you have to consider the impact poor spelling and grammar can have as well. Regardless of how polished and professional your website looks, poor spelling and grammar can let you down. It seems lazy and unprofessional, doesn’t it? It detracts from any articles or information you may try to read on the site. In fact it’s likely to send people elsewhere, so all the hard work of attracting visitors to your website has been undone in an instant.
Does the unprofessional approach extend to other areas?
It’s said that a picture is worth a thousand words. This is certainly the case with regard to holiday lets. Your photos help sell your property.
But your words also help sell what you have to offer. In reality it doesn’t matter how good your photos are, nor how professionally put together your website is. If it’s scattered with spelling mistakes and grammatical errors, people will start to wonder if this unprofessional attitude extends into other areas as well.
Put yourself in the shoes of your visitor for a moment. If you read the content on your site and spotted lots of errors in this way, how confident would you feel about placing a booking or even making an enquiry? The owner of the site clearly hasn’t bothered to double check their spelling or grammar. They haven’t even asked someone else to check it on their behalf. It makes you wonder whether there is anything else they haven’t bothered to check or work on, doesn’t it?
One spelling error is forgivable, but even then it’s unnecessary. No matter how good you are at written English, make sure you double check everything before publishing it. A poor approach to spelling and grammar means you could lose out on bookings.
If you want to generate more bookings for your holiday let, this is an area that requires a professional approach – just like any other.