The description of your holiday let is one of the most powerful weapons you have on your side to help increase your bookings. Of course website visitors will want to see photos of the accommodation to know what it looks like, but they’ll also want to read about it to find out if it will suit their needs.
With this in mind, we’ve come up with 3 tips to help you write a great description that will draw people in.
1. Make notes
When you’re about to write a description for your holiday rental, it can be difficult to know where to begin. So, grab a notepad and walk round the property room by room. Create a heading for each room and make notes as you wander through. You don’t have to make notes on everything, but it’s wise to add the pertinent details.
For example, jot down the appliances and facilities in the kitchen. Add the number of bedrooms and whether they are singles or doubles. Do any of them have an en-suite or balcony? Consider what each bathroom has to offer – a bath, a shower, a Jacuzzi bath or a combination of them. Are there any views worth mentioning? Is it set up for families with young children i.e. cots, highchairs etc.
Stand in the shoes of your potential guest and write down all the things that would attract you to the property.
2. Where is the holiday rental?
Of course, it’s not just the interior of the holiday let people want to read about. They will also want to know where it is. In particular, they’ll want to know where it sits in relation to the rest of the area. Think about attractions, amenities, local pubs, restaurants and things to see and do for those who visit.
It’s not just the information you have to give, but the way you write it that matters. For example, instead of saying you have a wildlife park a few miles down the road you could say something like this:
“Our delightful property is ideal for families, and you’ll no doubt want to allocate a day to visit the wildlife park that’s just a few miles from your door. With animals both big and small to see, past guests have said it’s fascinating, as well as being lots of fun! No doubt you will enjoy it just as much when you book a stay at our cottage.”
This is just a basic example but you get the idea. It’s not just the location of your holiday rental that matters; it’s what else there is around you that makes a difference.
3. Take time to review and tweak
One final point, once you’ve written the description of your property, put it to one side for a few days if you can. Then take it out and read through it again. It should be informative, friendly and succinct, so putting it aside for a while will allow you to return to it fresh and able to see if any improvements can be made. You’ll probably see all kinds of little edits you can make to improve the description. Then once you’re happy with it publish it to your website and see what the reaction is.
Don’t forget, your website content is an ongoing process. Making little tweaks and updates over time based on guest feedback or your own research is all part of it, and until you’re fully booked it’s something you should not become too complacent about.