Having to write content for your website, can sometimes make having your teeth pulled, seem appealing!
We understand that you may not necessarily be thrilled at the prospect of writing to help promote your holiday rental online … however, there are very good reasons for doing so.
It helps attract the desired audience, it helps you rank higher in search engine results, and it can attract a higher number of enquiries as well.
But let’s focus on the amount of content you have on your site for a moment.
Let’s suppose you have five pages to cover all the basics. In addition, you have a blog with a few short entries on it, and that’s about it.
Now let’s compare that to a rival site that also promotes their holiday rental in the same area as yours.
They’ve spent more time writing and honing their content, and adding further blog posts and pages in the process.
To date, they have around 20 pages of content on their site. They also make a point of adding regular, timely and relevant blog posts whenever they can, usually once or twice every week or two.
That means their site has four times as much content as yours, without even going into the amount of blogging they’ve been doing. Which means, they have more pages that can be found via any search engine.
In our example, your website is relying on the power of just five pages to help visitors find you. Theirs has the power of 20+ behind them.
See the difference?
Building up your content
Of course, the main focus should always be quality not quantity.
Simply having dozens of pages on your website is not enough to help you rank highly. Indeed, it could be counterproductive if you rush to write content that’s sloppy, so won’t do your holiday let any favours at all.
Take your time.
Write relevant and pertinent content people will want to read.
Think about what people would be interested in learning when they are searching for a holiday in the region your holiday let is located.
- New relevant businesses
The more pages and articles you create that give interesting relevant information to help people choose to holiday there, the more chance you have of getting your website found online when prospective holidaymakers are searching for something similar.
You’ll notice we said ‘take your time’. This is very important.
Thin, dull and keyword-packed content is not what you need.
Yes you can, and should, add relevant keywords when you can, but they should be included in content that is written to a high standard. Naturally.
Take some time to consider what your target audience is looking for.
Consider what they’d most like to read. There is a certain amount of hit-and-miss involved here, but the more worthwhile and top-quality pages you can provide, the more likely your site will be to get found and be read.
And that in turn could well lead to a higher degree of bookings for your holiday rental.
Now that’s a plan you can use for the future!