Writing blog posts isn’t easy.
To some it may seem to come naturally, but you can bet they spent ages on each post and probably still struggled to broadcast it to the world.
Nothing is perfect. But if you want to use your blog as a way to help promote your holiday rental online, you need to come some way close to writing valuable articles as often as possible.
So here are some tips to help you get there …
1 Write freely
Don’t worry about perfection to start with – if you have a great idea for a post, write it.
Let the words flow without making any edits. Just write, even if the structure isn’t right. Or you find yourself making a point that should have been placed nearer the beginning.
It doesn’t matter.
There will be plenty of time to go back and start crossing things out, moving things around and tweaking later.
2 Find your voice
We’ve talked about this before, but it really is a crucial point. And will allow your blog to stand out from anyone else’s.
Your voice is unique – if you allow it to be so.
So find it and use it!
It can take a little time to stop being inspired, or directed by other people’s blog posts. To come up with ideas you think your target audience will want to read, and have confidence in your ability.
But when it happens, it’s a great moment.
If you know you’ve got great information that’s of value to your target market, sit down and find the words that work to help you promote your holiday rental.
3 Edit, edit, edit
Often considered the boring bit, but in actual fact, I find the editing process enjoyable.
It’s the time when you can turn a good blog post into something great!
So always remember to factor this time in. No article should be written and posted the same day. Not in an ideal world anyway.
Write it. Leave it. Sleep on it. Then come back to it with a fresh head.
Did you get all the points across that you intended to?
And the ultimate question you should ask yourself is – would it make you want to book a holiday at that property?
If not, why not?
Then make changes.
And finally, know where your weaknesses are. Use a spellcheck if you need one. Use a grammar tool as well if you like.
Just don’t knock your character and personality out of the article – it needs to be a quality article, but it still needs to be you.
4 Be on the look-out for ideas
Maintaining a blog requires a constant stream of ideas.
There are literally hundreds of ideas when it comes to holiday rental blogs, but if you do start falling short, focus on ways to appeal to your target customer …
Put yourself in their shoes – why would they book with you? What are they looking for – and can you offer it?
Blog posts don’t always have to be long missives exploring every detail of something.
Short, sharp and powerful posts can work just as well. In fact, I would say at times, short articles work even better.
Perhaps your holiday rental garden is a buzz of bird life activity … why not take some pictures, find out their names and write an article about them.
Short and succinct.
That one article will appeal to the masses of bird-lovers out there. And who knows, perhaps be the push one of them needed to make a booking.
Every blog post has the power to appeal to someone within your target market.
Think of who they are, and you’re half way there to writing valuable blog content that could have a positive impact on your enquiries.
And remember, sometimes the simplest idea can be the most powerful.
Be brave, write with confidence and edit everything before you publish it.