What do you broadcast on your social media channels to promote your holiday let? The answer possibly depends on whether you like words or pictures more. If there’s a writer in you, you’ll likely write lots of content, carefully editing it to ensure it brings out the best in your holiday rental property. If you’re more [Continue reading …]
Using Hashtags to Enhance Your Instagram Uploads
Instagram is a great social media channel when marketing a holiday rental online. It’s heavy on photos and images, which fits well with the idea of promoting the appeal of your property. Yet just as you would choose the best photos of your holiday let to share with followers, you should also be careful in [Continue reading …]
3 Reasons to Add Pictures to Your Social Media Posts
Do you tend to broadcast only written posts on your social media accounts? If so, you might want to take a look at how your social profiles appear to others? While written content is all very good – and should be used regularly – it can look a little dull when used alone. Adding photos, [Continue reading …]
How to create a Pinterest Business Profile to Market your Holiday Rental
74% of people on Pinterest use this social media platform to plan their future. 93% of people say that Pinterest has influenced their purchase decisions.¹ And the most browsed and pinned categories are Food & Drink, DIY, Home Decor, Holidays & Events and Travel. All of which make it an ideal platform to help market [Continue reading …]
2 Essential Photography Tips That Could Transform the Look of Your Website
Do you avoid taking photos as much as possible? If you do, you probably don’t relish the idea of taking photos of your holiday rental to help market it online. But, it doesn’t have to be a big thing. All you need is a camera (ideally a decent SLR one, but at the very least, [Continue reading …]
Social Media Marketing in 4 Simple Steps
One of the biggest hurdles to overcome when it comes to online marketing, is getting started. Using social media to market your holiday let can feel like such insurmountable task that you procrastinate, come up with countless reasons why it won’t work, and give up before you’ve even really begun. But as with anything, all [Continue reading …]
3 Things to Share on Social Media to Boost Interest in Your Holiday Let
Owning a successful holiday rental business, means undertaking both online and offline marketing. There are plenty of ways to go about this – through advertising, a website, content generation, notice boards, forums, local business collaboration, etc. And of course, social media. The great benefit of social media is that it’s a fantastic way of regularly marketing your [Continue reading …]
2 Simple Tips for Writing Better Copy
It’s hard to overestimate the power of words. No doubt you’ve read plenty of holiday rental descriptions – some more attention-grabbing than others. And there’s one very good reason for this – the words have been chosen and used in such a way as to reel you in and pique your interest. But copywriting can be [Continue reading …]
How to Transfer Ownership of Your Website to Somebody Else
Why would you want to transfer ownership of your website you might ask? If you’re selling your holiday rental business – whether you’re a single property owner, or an agency managing several properties – you may agree with the new owners that they take over the existing website as well. But with all the legalities [Continue reading …]
3 Essentials Your Holiday Let Website Must Have
Every good holiday rental website ticks the box of necessary information it contains – property details and how to make an enquiry. Thereafter, it’s a case of adding the information you feel will help convert your website visitors into future guests. Information that’s valuable to your would-be guests. Information that shows them you’re a professional who wants [Continue reading …]
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