Owning a successful holiday rental business, means undertaking both online and offline marketing.
There are plenty of ways to go about this – through advertising, a website, content generation, notice boards, forums, local business collaboration, etc.
And of course, social media.
The great benefit of social media is that it’s a fantastic way of regularly marketing your holiday let to the masses, without costing a penny.
But after the first flurry of tweets or posts you make, it’s easy to start running out of ideas.
Fortunately, we’ve come up with three types of posts you can use on a regular basis that should generate more interest on social media.
Try one or all of them, and see how you get on.
1 Positive news and events
Placing emphasis on the word positive, for obvious reasons.
You could also try highlighting news and events from the local area and wider region. For those interested in that particular area, most informative pieces will be of interest.
Jot down a few things that come to mind.
Think about local attractions that might have events on throughout the year. Does the local area host any famous events (think of cheese rolling in Gloucestershire, for example, or river football at Bourton on the Water in the Cotswolds, to name just two)?
If you find anything like this, be sure to share links and information as the date approaches. And don’t forget to use relevant hashtags, as they’ll be picked up by the local event and any businesses involved who may share your update which will help you reach a wider audience.
2 Unusual facts and figures
Use ‘did you know…’ as a helpful starter here.
For example, if your holiday let is near Ben Nevis in Scotland, you could say ‘did you know the top of Ben Nevis is shrouded in cloud for around 355 days out of every 365?’
Unusual and quirky facts are more likely to be shared because people have a natural curiosity and interest in them.
This is a great way to inspire people to follow your social media account.
It’s also a nice way to encourage them to come back and read more… and of course, since you’re going to post details about your own holiday rental there as well, they could be persuaded to finally visit the area, staying in your rental.
3 Great photos
This could be via links you’ve found to photos which are taken by other people, or those available on other sites – either way, be sure to properly credit the source. Or you can share your own images – providing they’re a good enough quality.
And because images catch the eye more than words, posts with images get noticed – simple as that.
Just remember, don’t post something for the sake of it. Always make it relevant to your holiday rental.
If you’re already posting updates to your social media accounts and they’re getting good results, keep on doing what you’re doing.
But if you’re not, try one or all of these ideas.
Keeping things varied and interesting is half the battle. And remember, you don’t want to directly promote your holiday rental property all the time.
That turns people off.
Share useful info and photos and mix in the occasional promotional link as well. That should give you the best outcome.