Every good holiday rental website ticks the box of necessary information it contains – property details and how to make an enquiry.
Thereafter, it’s a case of adding the information you feel will help convert your website visitors into future guests.
Information that’s valuable to your would-be guests. Information that shows them you’re a professional who wants to ensure they have everything they need to enjoy their stay – even before they make a booking.
With that in mind, here are three elements that should be present on your site.
How many do you have in place?
1: Great arrival instructions
Have you ever stayed in another holiday property and followed the directions of how to get there, only to have to stop and ask for help?
Most of us have, and it certainly doesn’t put you in the best of moods to start your holiday – particularly if you have kids on-board!
So when it comes to your own holiday rental, make sure you consider all the directions your guests could be coming from.
Don’t write the directions from memory either – walk or drive or cycle and take notes as you go.
A great tip, is to look out for landmarks that will make it easier for guests to find their way to your property.
Of course you may not want to have your full address and directions listed on your website, which is absolutely fine. What we’d suggest instead, is simply make it clear that you’ve considered the journey they may be taking, and have prepared detailed instructions which are provided once their booking has been confirmed.
2: Super photos
We’ve covered the importance of photography in some of our other blog articles – do take a look at those for more specific tips – but essentially, don’t be afraid to display big bold photos on your website – and not just on the home page but on other pages too.
How many different aspects can you show of your holiday rental? Can you enhance its appearance and style by setting it well into its surroundings too, giving guests a taste of what’s to come when they stay?
If you’re not confident at your own photography skills, do consider hiring someone to take professional photos. It’s an investment that could well pay dividends in terms of bookings.
3: Great copy that shares benefits rather than features
Everything you write about your holiday let should show people the benefits of the property rather than its features.
The easiest way to get this right is by focusing on what each feature has to offer.
For example, instead of saying your property has a barbecue, you could say “long, lazy summer evenings are even more enjoyable when dining al fresco. We’ve made this even easier, by providing a large barbecue on the terrace overlooking the garden.”
Another feature might be that your cottage is close to a number of walking trails. You can sell this as a benefit by saying that “guests are just steps away from the numerous scenic hiking and walking trails that surround the holiday let.”
So if you’re missing out on one, two or even all three of these elements, take action today to change that.
Or perhaps this article has made you realise you’re neglecting other parts of your website. Again, make some changes. After all, your website is your sales tool. Make sure your maximising its use.
Leave a Reply