Ok, so let’s re-cap … you’ve done the prep and created a top-notch website that’s optimised for search engines, and you’ve started to get some quality links pointing to it. Which means, you’ll start to appear when people search for properties like yours online. Now it’s time to promote your website – give it a [Continue reading …]
Optimising Your Website for Marketing Success
Unfortunately, with so much competition online these days, having a website alone may not be enough to get your accommodation in front of the right people at the right time. Which is where search engine optimisation can help. SEO consists of three key elements: Keyword analysis On page optimisation Link building Work on these, and [Continue reading …]
Creating an Effective Website for Marketing Success
Now that you’ve thought more about your accommodation and gathered quality photos to help showcase it, you can move on to creating a website that allows you to market it online with you in control. Step 2: Creating a website Why do you need a website? A dedicated website portrays a more professional image and can [Continue reading …]
Preparing Your Holiday Let for Marketing Success
Successfully marketing your holiday rental online is not something that’s going to happen overnight. But, it is achievable if you’re willing to invest a bit of time and effort on a regular basis. There are six key steps involved: Preparation Creating a website Search engine optimisation (SEO) Online promotion Building trust Measuring success Today we’ll [Continue reading …]
3 Ways to Make Sure You Get Great Outdoor Photos of Your Holiday Let
Do you struggle to take beautiful photos of the exterior of your holiday rental property? It can be tricky. But not only can these photos help a person choose whether to book or not, they also present the first image they will see. You’ll always display the outside of your holiday property before showing them [Continue reading …]
Feeling Disillusioned about Blogging? Perk Up Your Holiday Let Blog Today
It doesn’t matter how much you love your blog, you’re bound to feel jaded at times, running out of things to write and wondering how to engage with your audience. Your holiday let deserves a great blog to help promote it, which is why you need to find some solutions if you are feeling bored [Continue reading …]
Have You Made Any New Year Resolutions for Your Holiday Let Blog?
Another new year is with us, and that means resolutions for many. If you’ve made some, are you sticking with them? Moreover, have you made any that relate to your holiday let blog? If not, it’s not too late to start. You can achieve many things this year with your holiday rental blog and social [Continue reading …]
Should You Bother Posting to Social Media Over the Festive Season?
It’s hard to escape Christmas with it being just a few days away. Although, for many of us, it can still manage to creep up, especially when trying to continue running your holiday let business and secure bookings for the following year. So, could you get away without promoting your holiday rental on social media [Continue reading …]
3 Advantages of Blogging Regularly About Your Holiday Let
Do you still need some motivation to write blog posts for your holiday rental website? If that’s a resounding yes, believe us – you’re not alone. So, we’ve collated three advantages of blogging to help inspire you, and hopefully help ensure you persevere with a regular schedule. 1: You’ll naturally get a greater variety of [Continue reading …]
Use Local Knowledge to Drive Traffic to Your Website & Increase Your Bookings
Chances are you know the local area around your holiday rental better than most. Perhaps you live there, or you’ve spent a lot of time holidaying there. Well, did you know that you can use this local knowledge to drive traffic to your website? How? By creating a comprehensive local area guide on the website [Continue reading …]
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