Unfortunately, the rise of the holiday rental market has also opened the door to opportunists. Those people with no morals who want to make a quick buck online by scamming people into booking a fake holiday rental.
So understandably, people become wary. Few are likely to lay down a deposit without doing some thorough investigation first.
Having a complete online presence, following up with past guests and being open are great ways to overcome any barriers that may stand in the way of you and your next booking.
But how do you go about this?
1) Tell people who you are. Be open and honest. Those two qualities alone, can help instil confidence. Fortunately, there is a way to remain professional whilst being more open to gain trust.
Build Trust by Telling Your Story explains how you can mesh the two.
2) We’ve just talked about having a complete online presence, but what exactly does that mean? And how does it help build that all-important trust?
4 Ways to Build Trust Through Online Marketing outlines the main areas you should focus on to ensure that when people do some thorough investigation before making a booking, they feel confident about booking.
3) The power of guest testimonials should never be overlooked. Most people are likely to choose a holiday rental website with reviews, over one without. It’s only natural, since it all comes down to trust.
6 Tips for Getting Guest Testimonials and Reviews gives ideas on how you can encourage guests to leave their feedback on your website.
4) Social media is a great avenue to help build trust. It may not bring in direct bookings, but as we’ve already mentioned, it is part of your complete online presence so plays a significant role in ensuring your authenticity.
Why Social Media Isn’t All About Direct Bookings goes into this subject in a lot more detail.
From being open about you and your business to showcasing guest feedback and being available via other marketing channels, you’ll develop that crucial trust-factor to secure those all-important bookings.
Next week is our last article in this series and it’s all about measuring results. This is an important part of online marketing as it enables you to make informed decisions about future marketing direction – continuing with what’s working and stopping what’s not.