How good are you at using keywords?
Are you confident about the need to use them, and how to use them to create more traffic for your holiday let listings and website?
Or does the mere word send you into a cold sweat?
If it’s the latter, don’t fret. There’s only one word that you need to remember when thinking about including keywords on your website, listing site, or anywhere else … natural.
Being natural with your writing is very important, because if you’re not, any keywords that you do include will stick out like a sore thumb. Which is exactly what you don’t want them to do.
Write first and worry about everything else later
Putting your writing first when creating each page of your website is a smart decision to make.
Think about your property, what is it? … write it down. Where is it? …. write it down. Just write – and don’t worry about the keywords.
If you don’t, and you focus too much on keywords, you’ll end up trying to cram them in which could result in something that’s not natural to read. It could come across disjointed, confusing and uninspiring. No-one’s going to like it, which means it’s highly unlikely they’ll choose to book up.
Think about what you want to achieve, and work backwards
Let’s suppose you have a holiday let in the Lake District and you want to write a blog post about the epic walk that can be done from one end of Lake Ullswater to the other. There’s a steamer which you can hop on to get from one end of the lake to the other, before walking back.
Now thinking about your keywords, the aim is to include phrases that people would use to search on Google (a quick search will bring up terms if you scroll down to the bottom of page one and take a look at Google’s suggestions). So these could be “Ullswater steamers”, “Lake District”, “Ullswater walks”, “Lake District holiday let” …
But, if you started with those keywords in mind, you may not find it easy to concentrate on delivering a great article that people will want to read. You would be so focused on putting those keywords in, and trying to work out how often to include them, the piece would suffer.
But if you write first and look at the keywords later, chances are you will find you’ve naturally included them anyway.
You may need to adjust the quantity (or not), but they will most certainly be there.
And you will also spot longer phrases that are associated with the main ones you wanted to include – all inserted without any conscious thought from you.
So, if you are worrying about keywords, how to use them, and why you need to, don’t be.
It’s far more important to get good quality content out there for people to read, than writing for search engines. Plus, that doesn’t work nowadays anyway. Google bots are far too clever for you to pull the wool over their eyes!
By creating well-written natural articles or webpages full of useful information that someone looking to visit that region will want to read, you’ll build up a reputation for yourself, and your business. Google will see that and reward you for it. And people will trust you. So then when they come to book their next trip there, they’ll contact you.
Write first. Keywords second.