If you ran a business selling plastic bags you might understandably struggle to find appropriate and visually interesting photos to share on your blog.
However, as a holiday rental owner you’re actually in a great position.
You’re bound to have plenty of photos of your holiday let and the surrounding area, so you should make every effort to use as many of them as possible.
Let’s take a look at some of the advantages of doing so.
1. It creates a highly visual blog in an instant
We all take in information in different ways.
Some of us like to read text rather than listen to people speaking – even if the information is exactly the same.
However others will get far more information from a photo or other image.
You’ve probably seen infographics – they’re just another way to get across information on a particular topic and break up the text you’d get if that same information was presented in a blog post.
In short, don’t be afraid to write a short post and back it up with plenty of images.
2. It provides an easy way to create visual content for your social media sites
We know how important it is to have a social media presence. This applies just as much to holiday rental owners as it does to people who own other businesses.
Every time you create a blog post supported by images, choose one of those images to upload to your Facebook page, your Twitter account and your Pinterest page.
Add a comment or two and a link and hey presto, you could increase your blog traffic without even trying.
This also has the ability to make your social media profiles a lot more interesting.
Remember, some people react to images more than text, so you’ll be appealing to a greater section of your potential audience simply by injecting more photos into the mix.
3. A picture paints a thousand words…
So they say – and we’d have to say, they’re right!
When people use social media sites to see what others have to say, they like quick bursts of information. That’s partly why Twitter’s 140 character limit has been so successful.
In reality, you don’t have to say much if you include a photo with your tweet or message, since the photo will be saying a lot more than you ever could.
Take a look at a photo of your holiday rental property now. How would you describe it?
More importantly, how long would it take you to describe even a fraction of what you can see in that picture?
Photos can be equally powerful when included in your blog articles.
And by adding them to your social media sites, you can attract a bigger audience and increase the traffic that goes back to your website as a result.
If you’re not using photos too much at the moment, start making changes now and see how it increases engagement, interaction and (hopefully) new enquiries.