Think of blogging and you automatically think of words.
Makes sense, doesn’t it?
Yet we shouldn’t forget the power of images to add more depth to a website, including ones that advertise holiday rentals.
The words-and-pictures combo is a very powerful way to ensure you can attract more attention. In fact, if you’ve been focusing purely on words, you might be surprised at the improvement you can look forward to when you add photos into the mix.
Let’s take a look at some of the reasons why a photo blog makes good sense.
1. Photos instantly grab attention
Written content is of course important, but photos grab the attention in ways words can never do.
Your holiday let is visual by its very nature. People want to see what it looks like before they make a booking. They also want to see what the surrounding area is like throughout the year.
This gives you a wealth of options and ideas to use when you want to add a more visual element to your blog.
2) Your photos could be found in Google image search results
When you search for anything in Google, you’ll get all the results showing up on your screen. However, you can select the images option to see only images in your results.
Posting an image to your site means you’re halfway there.
However, you should make sure you add an alt tag to the image that provides a description of what the image shows. It helps ensure your image shows up in appropriate results.
3) Images are more likely to be shared on social media sites
Great content will generally always be shared.
But having great images alongside your great content, will encourage those who may not have shared, to do so – perhaps more than they would share with words alone.
Our digital age means that many people have a short attention span – made worse by the amount of content we are exposed to online.
So it stands to reason that most people can take in an image far more quickly than a few words.
This makes it far more likely people will share good photos when they find them.
To this end, ask yourself whether the photos you take are likely to be shared or not. Is there anything unusual or eye-catching about a particular image?
Only post the very best ones you can, to increase your chances of getting in front of a bigger audience.
But let’s be clear – images should never completely replace words on your blog. Yet if you want to promote your holiday rental in the most powerful way possible, images definitely have a strong role to play.
We may not all be professional photographers, but not all the photos that are shared online come from pros.
Think carefully when you take the next photo and bear in mind your blog.
The more work you put into it, the easier it will be to produce pictures that will benefit your site and your business.