Facebook is undoubtedly a powerful social media site. If you have a business page on the site to help promote your holiday rental property it’s a good start, but there is more work to do if you really want to make the most of it.
Here we focus on three reasons why a Facebook business page can help you build trust with your audience. Over time your page will help you build connections that could lead to more bookings.
1: You can put a face to your business
This allows potential guests to feel like they are connecting with you, the owner – instead of a faceless website. This personal connection builds trust and makes it more likely they will book with you in the future.
Make sure you update your page regularly with fresh news and photos. Take pictures of you maintaining the property to show the care you put into it for your guests. If there are local events going on, take pictures and update your status to show them in full swing, enticing new guests to make a booking. Including these little titbits of information will help people engage with you more, will allow people to see beyond the property as being just a business, and finally will help build that all-important trust.
2: You can work on developing connections with potential customers
This enables you to build relationships with past guests and potential guests, making it more likely they will book with you in the future. They will also be more likely to share content you post with their friends, which will help you reach a wider audience.
If people leave comments or ask questions, make sure you respond to them all in a timely manner. If people see you are responsible and eager to connect with your followers on Facebook, they will feel more secure in placing a booking for your holiday rental.
You can also provide reasons for people to interact with you. Try adding a post on the top three best attractions near your holiday let. You can then ask people to vote for their favourite, as well as suggesting any other favourites they may have.
3: You can give people an excuse to visit you more regularly
Regular visits and a growing audience build trust. They also lead to a greater chance of people making bookings. This also keeps you in the forefront of their mind so they will be more likely to book with you over a competitor.
Regular updates are an important part of this. Would you visit a Facebook page that was only updated once a month, if that? Few people would. On the other hand if they know your page receives updates, news and photos almost daily they are more likely to visit regularly. This will draw them in and your audience will grow over time.
As you can see there are plenty of good reasons why you should have a business page on Facebook. If you work at making the page an irresistible place to be your traffic and followers will soon start building up. The key is regularity, and there is no better time to start than now. Your Facebook business page awaits.
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