You do have a blog as part of your holiday rental website don’t you? If not you should start one now as it offers you the ability to connect more readily (and regularly) with potential guests.
It also gives you the opportunity to build a sense of trust with people who are considering booking your holiday let.
Regular blog posts show there is a person behind the website and the business. Since blogs are more personal in tone than the standard content on a website, they reach out to your audience and make a connection with them.
The good news is you can make the most of this by spreading the word about your holiday let blog on a variety of social media sites as well. There are some real advantages to doing so as you’re about to see.
Attract a wider audience for your website
People will find your blog via your website, via the search engines and via social media.
Including a snippet of your latest article along with the URL link on your social media profiles provides yet another way you can be found.
Anyone who is interested in what you have to say, the location you’re talking about, the accommodation improvements you’ve made, etc. will click on the link to read more – attracting more traffic to your website who could turn into future guests as a result.
Create more interest on your social media profiles
The big problem with social media sites is the need to constantly update them in order to build an audience and engage with them.
Adding a quick update every time you publish a new blog post takes care of this problem.
Updating your social media accounts with your latest article also enables you to provide useful information – another great bonus.
The result? You become an authority in your field – whether it be relating to holiday lets in general, or to do with the area your holiday let is situated. Either way, you begin to build a reputation for being the go-to person in that topic.
Generate links back to your blog
Links are still hugely important when it comes to ranking well in search engine results.
When you add a link to your blog on a social media platform, you’ll automatically generate more links. Some sites have more importance than others, so it’s worth to not only add your blog link to social media sites, but to any forums or tourism related sites you’re active in.
So really you’re killing three birds with one stone here – building an audience both for your social media profiles and your blog; generating links; and generating content and interest.
Generate more trust
This is perhaps the biggest advantage of all. According to one study 51% of Facebook members and almost two-thirds of those on Twitter said they are more likely to purchase from people they follow on those sites.
That includes you!
So the more interest you generate in your social media profiles via blog entries, the more chance there is of generating more bookings.
Once you get into the habit of writing a post or two each week you will find your social media efforts start reaping rewards.
In time you should also start to notice the effect this has on your website traffic, and on the number of enquiries you get.
So don’t forget about the power of blogging, or sharing your articles on social media channels.
The good news is it may not be as hard to achieve these things as you previously thought. Once you realise they are interlinked you will be on the road to getting the results you want.
Leave a Reply