It’s one thing to set up one or more social media profiles, it’s quite another to maintain them and update them with engaging news and information about your holiday let property and the local area, as well as interact on other users updates. It’s easy to forget or for life to get in the way.
Fortunately there are ways to make life easier as well as consistently reaching your target audience.
Have a plan
If you feel enthusiastic about updating and sharing content on Facebook, Twitter and so on, you’ll easily find time to do so. However after a short while you may find you start prioritising other things. Before too long your social media presence will boil away to nothing.
Clearly a plan is required to ensure your social media strategy becomes a habit. You don’t have to invest hours at a time in your social media profiles. You simply have to find the best times to update them.
For example, if you usually spend a few moments reading the news while enjoying a coffee first thing in the morning, use this time to check your accounts. You can respond to any queries or input you’ve had from other people. This helps keep your social media sites updated and fresh. You’ll show up in search results and timelines more often, and your holiday let will stay fresh in peoples’ minds.
Choose a time that suits you and select maybe ten minutes twice a day to perform the necessary updates and checks.
Use tools to help minimise the time you spend updating
This task of having a plan can be much easier if you use one of the many free tools to help you. One of the best known is Hootsuite. This is free for basic use, and that provides you with three social profiles to work with. So you could load in your Facebook, Twitter and Google+ account for example. If you have more profiles you’ll need a Pro account.
Everything is then managed from one dashboard, so you don’t have to log in to all your social media sites separately. You can also schedule your messages to be published whenever you like. You even get analytics so you’ll get more information regarding the success of your holiday rental marketing tactics.
It’s all about making the most of your time and your social media profiles. People are less likely to follow you if you show up for a week or so and then disappear for a while. They might even think you’re not in the holiday rental business anymore, which as a result may mean they don’t bother visiting your website to enquire about booking.
Consistent contributions are the path to success. To achieve this you should spend a few moments considering how to plan your activity. Even if you choose to use Hootsuite you still need to think about when to sign into your account, when to write messages, schedule them and so on. With a little forward thinking your results on social media could be far better than ever.