There’s much to be said for revamping your website every now and then. However it doesn’t always have to mean undertaking a complete redesign.
Sometimes just making small changes will help to draw in those visitors, encouraging and enticing them to make an enquiry for your holiday rental.
A classic example of how this works is to make changes according to the passing seasons, such as:
- Add falling snowflakes or a frosty design as we go into winter and the festive season
- Change your colour scheme to a range of crisp autumn colours for the autumn season
- Give your website a fresh spring makeover – think of adding some Easter eggs and bunnies for the Easter celebrations
- Make the most of summer with a light colourful theme that embraces warmth and sunshine (regardless of what the weather is actually doing!)
These can be used as starting points, providing you with ideas on subtle changes you can make.
You can probably see how easy it would be to carry on in this manner. For example, creating special deals for each time of the year too:
- Offer special last minute Christmas and New Year deals
- Are the cooler autumn months depressing you? Book a refreshing break to perk you up…
- Offer a long Easter weekend deal at your holiday let
- Special summer holiday offers and deals available throughout the six-week holiday
Simple changes can yield excellent results
A simple tweak of your theme or colour scheme – even if only temporarily – can help your site stand out to create additional interest.
It can also dovetail nicely into making a seasonal offer on your website.
You’ll need to think ahead when planning seasonal changes like these. Just as we (hopefully) plan ahead by doing our Christmas shopping in advance, you should also get your seasonal offerings and discounted holiday rental packages online early.
Many people like to book ahead, so having your deals and offers ready for them can be a good move on your part.
Don’t be afraid to experiment
Lots of people will look for seasonal offers. If your website has a seasonal theme to it – supported by relevant blog posts and photos – they are more likely to look out for possible seasonal deals you may be offering as well.
Indeed, drawing your audience in with relevant seasonal content can be a good way to start building a relationship with them anyway.
If you haven’t done anything like this on your holiday let website before, don’t worry. Perhaps take a look at your competitors to see what they are doing – you may get some new ideas you haven’t thought of yet. But also, don’t be afraid to strike out on your own.
Trial and error is the name of the game. Try something out, if it works, great! If not, move on to something else.
And finally, as you plan for the seasonal changes ahead, make sure you plan a list of content to add to your site too.
Take photos of your holiday let in the different seasons as the weather changes. A cosy fire in winter, first flowers in bloom for spring, evening BBQ during the summer months, and crisp Autumn colours on your favourite walk.
Capture the best your holiday let has to offer in all seasons now, then when the time comes, tweak your website to match the upcoming season.
The potential result?
More people to your site = more enquiries = more income.