When you own a holiday rental you want to promote it as much as possible. However if this includes promoting it online via a website (and it should do), it’s not as simple as getting as much traffic as you can. You need to know whether you’re getting the right traffic and what that traffic is doing once it reaches your website.
Google Analytics can help you get the information you need in this respect. Instead of simply knowing how many visitors you’re getting, Google Analytics will tell you where they are coming from, which site pages they are visiting, what keywords have brought them to your site, and much more besides.
Here are some smart reasons why you need to start using analytics as soon as possible.
Are your keywords working?
You may have targeted one or two keywords or phrases per page on your holiday let website, but do you know how well those keywords are working? Analytics will tell you, by letting you know how many visitors are coming into your website via each one.
You may find, as many people do, that a phrase you thought would bring in lots of traffic actually doesn’t work anywhere near as well as you thought. Conversely, another phrase that sneaked in when you weren’t looking could be bringing you an avalanche of traffic by comparison. So keep an eye on those keywords and tweak your web pages accordingly to bring in even more targeted traffic.
Is your content engaging enough?
We all like to think we create good web pages that keep people reading. This is particularly important when it comes to promoting your holiday rental. You need to know whether your information is keeping people on the page, tempting them into the possibility of making a booking.
Google Analytics can help you do this. It will tell you how long people stay on each page of your website. If this only amounts to a couple of seconds you know you have to focus on making your website content more appealing. However, if people are staying on the page that describes your holiday let for a good few minutes, you know they’re probably reading it in depth – and that’s definitely a good thing. Try and make this happen for every page on your site if you can.
Which web pages are people entering your site on?
It’s easy to assume your home page is the page people will see first. But this isn’t necessarily the case. This means you have to make sure every single page has good information on it and links that make it easy for people to navigate to other pages within your site.
Look at your analytics to see which pages people arrive on and whether they move on to other pages from there. It will help to ensure your site is well organised and doing a good job.
For more information on SEO to help your website traffic we have a whole series of dedicated articles. Find out more here.