I’m sure you know the importance of using keywords throughout the content of you holiday let website content.
And, you may know the usefulness of including them in all your online marketing platforms as well – social media channels, listing sites, etc.
But do you know how to include keywords, without them having a detrimental effect on your website rankings?
It’s pretty easy.
Follow this one rule and you can’t go wrong.
Write in a natural manner with your target market in mind.
But before we go any further, we need to backup for just a moment.
There are two steps to take before you start writing.
1 – Know the best keywords for your property
If you haven’t already carried out your own thorough keyword research, do it now.
Don’t guess what your keywords should be.
Do the analysis to determine the best keywords based on the property, the local area and any unique selling points. Then check the amount of competing pages for those keywords.
Ideally you want a high search volume with low competition.
Keywords such as “holiday cottage in the cotswolds” aren’t targeted enough. Look at how much competition that search term has …
Doing extensive keyword research upfront will increase your chances of finding lesser-used keywords – long tail keywords – and therefore rank higher in search engine results.
Keep those keywords to hand.
2 – Hone in on your primary target market
Without fail, you should always write for your target market.
So imagine them.
Who are they?
A family with young kids? People with pets? Large groups? Stylish couples?
Then picture them in your mind.
Think about what’s important to them. Chances are by doing so, you’ll automatically use words and phrases that they’d use when searching for accommodation in Google.
Now, it’s time to start writing.
Just remember our simple rule – write in a natural, readable manner.
Take your website page-by-page. Write content relevant to that page and your ideal guest, and then what you should see happen organically, is that your keywords and phrases appear within the text.
Then once you’ve created a first draft, refer back to the keyword list you created during your research, to make sure your selected keywords have been included.
If they’re not, you’ll need to go back over the first draft and see how you can include them without sounding forced.
Writing naturally for SEO is the Number One rule.
On the other hand, if you don’t include any of the keywords you took the time to research, you could be outsmarted by your competition who have included them.
What not to do
Don’t write your website content concentrating solely on the keywords, trying to include as many as you can.
This will have a negative effect on where your website ranks. Not a positive one.
Google openly recommends you avoid doing this, so take heed!
And that’s it!
Now you know how to including keywords throughout your website, here’s a quick reminder of where you should be placing them:
- Page Text – most importantly the homepage
- Page Titles – used by Google, as the main link, when displaying your site in their search results
- Meta Description – allows you to enter a description about your web page
- Images / alt tags – alternative text used by web browsers that don’t display images
For more help on keyword placement, take a look at our article – Preparing Your Holiday Rental Website for Search Engines.