If you have read anything at all about SEO (search engine optimisation) you’ll be aware there have been countless changes in this area in recent years.
At one time the only thing you had to worry about was peppering your content with keywords.
Today however, things are not quite as simple as that.
If you’re worrying about whether you’re choosing the right keywords, choosing too many of them or using them in the wrong places, keep reading.
You want to draw as much traffic as possible to your holiday rental website. We’ll reveal how keywords can still help you do just that.
Awareness of keywords is still important
When you write about a topic on your holiday let website, you’ll naturally use certain keywords that are related to it.
For example, you’d find it hard to talk about your country cottage in Devon without using those specific words.
Quite often, when a holiday let website doesn’t get the traffic or results it requires, it’s down to a lack of keywords. We’re not advocating keyword stuffing here – far from it. Yet you do need to be aware of the words you should be using to attract the right audience.
For instance, don’t just say ‘cottage in Kent’ without adding the word ‘holiday’ before it.
Similarly, look at relevant terms that highlight your property’s perks. Is it a dog-friendly holiday let? Family-friendly? Large group-friendly? People may well be looking for just that.
Write naturally first – then do your keyword research
Writing is usually easier if you imagine you’re talking to one person, instead of to a group of people who might visit your website. If you were doing that in real life, you wouldn’t pay close attention to how many times you said a specific word, would you?
The same should apply whenever you are writing content for your website.
Make sure you write naturally where you can. Let things happen effortlessly. You’ll end up with better, more engaging content.
The type of content Google doesn’t like is so-called ‘thin content’.
This basically means content that has been written with keywords first and foremost in mind. The writer doesn’t really care about anything else, as long as their desired keywords are in each piece.
Steer clear of that.
Instead, make sure you know what you want to write about and do it naturally. Keep that one person in mind instead of writing to an audience (or worse, for the search engines).
Once you’ve got some content in place, that’s the time to do some keyword research.
Highlight the terms and keywords you’ve already used in your content, then look up the possibilities for other keywords to be included.
This helps ensure you haven’t missed anything obvious.
It’s easy to do.
By attacking your writing task in this order, you can make sure you keep everything flowing naturally without paying too much attention to keywords.
With that said, you’ll also make sure every pertinent keyword is in there, waiting to be found.